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Just For You Get Exposure to Millennials' Purchasing Power With This ETFWritten by Jordan Chussler. Published 9/27/2025. 
Key Points - Millennials account for 22% of the entire population, or more than 75 million Americans.
- The generational cohort’s collective purchasing power equals 28% of all retail spending.
- The Global X Millennials Consumer ETF, which tracks the demographic’s spending habits, has composed a portfolio of stocks in which the generation is highly engaged.
Millennials have often been blamed for the demise of paper napkins, bars of soap, mothballs, and even canned tuna. As a millennial myself, I admit my share of responsibility. While I still reach for napkins and Dial soap, I haven't cracked open a can of tuna since leaving for college, and let's be honest—mothballs were overdue for a fall. Yet as the country's largest generational cohort—nearly 22% of the U.S. population, or more than 75 million Americans—millennials wield enormous purchasing power. Tracking where this demographic spends can reveal growth opportunities across industries and companies. On July 4th, Trump signed the "One Big Beautiful Bill," adding $3.4 trillion to the national debt — and pushing America's debt-to-GDP ratio to 175%.
Top investors are warning of an epic bubble bursting soon. A free guide reveals how to shield your 401(k), savings, and portfolio before the collapse. Claim your FREE Big Beautiful Bubble Survival Guide now That's where the thematic Global X Millennials Consumer ETF (NASDAQ: MILN) comes in. MILN follows an index of U.S.-listed companies that derive a significant share of revenue from millennial spending habits. An ETF Focusing on America's Largest Generation Launched on May 4, 2016, MILN is positioned to benefit as millennials—now 45% of the workforce—enter their prime earning years. In the U.S., private consumption accounts for over two-thirds of nominal GDP, underscoring the importance of consumer-driven behavior. Global X aims to invest in companies "likely to benefit from the rising spending power and unique preferences of the U.S. millennial generation." These firms span social media, entertainment, food and dining, apparel, health and fitness, travel, education, employment, housing, home goods, and financial services. Millennials are projected to spend $1.1–$1.9 trillion in 2025—roughly 27–28% of U.S. retail sales—so MILN is tapping into a massive market. Since inception, the ETF has gained over 233%, including a 182% rise from its March 2020 pandemic low. This year alone, MILN is up more than 10%, and its portfolio mix suggests further upside through year-end and into 2026. Investors appear to agree: MILN's short interest is just 0.33% of its float, down nearly 35% over the past month. A Millennial-Approved Portfolio Sea Limited (NYSE: SE)—Singapore's tech conglomerate behind e-commerce giant Shopee, digital payments firm SeaMoney, and gaming platform Garena—holds the largest weighting at 3.94%. Garena's top title, Free Fire, boasts 33 million daily active users and around 120 million monthly active users. Rounding out MILN's top five holdings are: One notable feature is MILN's balance: no top-10 holding exceeds 3.94% or falls below 3.09%, from Uber Technologies (NYSE: UBER) and Netflix (NASDAQ: NFLX) to Apple (NASDAQ: AAPL) and Spotify (NYSE: SPOT). Sector-wise, MILN leans heavily into consumer discretionary (42%), communication services (20.2%), and technology (16.1%). The fund carries a Moderate Buy rating with no Sell recommendations among its 25 covering analysts—if it were any more millennial, its mascot would be avocado toast. Strong Technical Setup After peaking in late September, MILN sits about 2% below its all-time high. Short-term downside may persist until the ETF retests its 50-day exponential moving average (EMA), shown as the orange trendline in the chart below. Each time it reached that level (Arrows 1, 2, and 3), MILN bounced higher.  The Relative Strength Index (RSI) currently reads 47.53—just below the neutral 50 mark, but trending downward (Arrow 4), suggesting oversold conditions may be near. The last RSI oversold reading (Arrow 5) led to a rally that set MILN's record high. If history repeats, a retest of the 50-day EMA could spark another advance, potentially challenging the ETF's ATH before year-end.
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