Ten Golden Rules Internet Marketing Strategy Blog

Ten Golden Rules Internet Marketing Strategy Blog


Breaking The Rules: Foursquare Style

Posted: 12 Nov 2010 04:48 AM PST



I've been lagging on my blog responsibilities. I've been working like a dog and there just don't seem to be enough hours in the day. Compound those issues with a lack of inspiration and we have a recipe for lagging blog posts, eh?

Well thanks to our good friend @lapp. I'm inspired. You see @lapp and the crew @tengoldenrules have a little running joke going on Foursquare. He likes to stop by and steal the mayorship from our staff members. Let me clarify, he likes to drive by and check in from the parking lot. We never actually SEE him in the office. Consider his check in from last night:

Notice the 1:03am timestamp? Yup. That would be our parking lot. According to an article on TechCrunch, Foursquare has added a "cheater code" that actually checks your GPS to confirm your location (and we all know ways around this) but Mr. Agranoff is probably close enough (considering he's in the parking lot) for this to be a verified check-in in the eyes of Foursquare. I just think it's really comical that he does it.

Here's a funny video on the subject



How do you feel about Foursquare check-ins?

Hey Craig, next time you're in the parking lot, come in and say HI. We'd love to see you. Well, if it's during business hours that is. :-)

Google Instant adds a preview feature

Posted: 11 Nov 2010 08:23 AM PST






If you are a Google user you have likely become familiar with Google Instant, the feature instantly posts search results as you type. For example when I type 'ten' Google shows me tennis websites, when I type 'ten g' Google dynamically changes the search results on the page.

The new feature is Google Instant Previews this includes the addition of a magnifying glass just to the right of the website name TenGoldenRules. When I clicked the magnifying glass image it gave me a full-page preview. Google's plan is to roll this out to Adwords ads as well.

The early feedback is that Google Instant has not had a dramatic impact on the number of keywords included in searches according to a SEER blog post .

The most important thing we recommend when there is a change in Google or any other important website is to do a few searches, use the tool and see how it may be impacting your brand. Think about any opportunities that may arise due to the change and try to take advantage of a market opportunity before competitors.

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