Ten Golden Rules Internet Marketing Strategy Blog |
- Step-by-Step Social Media Success
- Google AdWords Enhancements for Local Targeting
- InternetMarketingClub.org Presents: Top 10 Testing Tips to Increase Revenue
| Step-by-Step Social Media Success Posted: 18 Apr 2012 02:06 PM PDT  If you've ever looked at your business' social media outreach and wondered, 'What am i doing right? What am I doing wrong?,' then this is the tool for you. It's a comprehensive (and free) guide to social media marketing by Simply Business. It covers everything from how to set up your accounts and which sites to have accounts at; to setting targets, goals and objectives; to content strategy; to monitoring accounts; to building your social media team. Whether you're a beginner or a social media expert, this handy free guide is a useful tool to help you gauge the success of your efforts. So what are some of the things that your social media campaign could use some work on? What are the things your campaign is doing well at?   |
| Google AdWords Enhancements for Local Targeting Posted: 18 Apr 2012 06:43 AM PDT  88% of people who search for local information take action within a day. Now that's a powerful statement. Announced this month, Google has released three new feature enhancements for organizing local ad campaigns. The new features build on the advanced location targeting that first launched in March 2011. Let's take a look: Target Customers by Zip Code Advertisers now have the ability to target 30,000+ US Zip Codes. Additionally, AdWords Location Targeting lets you add up to 1,000 postal codes at a time. Location Insertion Using location insertion for location extensions, this feature will automatically insert the city, phone number, or zip code into your ad text. So, there isn't a need to create multiple ads for multiple locations anymore. Better Clarity for Location Targeting Options There were four additional enhancements made to the location targeting options: • Location targeting now simplified • Show ads to people in a physical location without any exceptions • Better control over location targeting on the Display Network • Easier to avoid getting impressions for excluded areas By analyzing your AdWords performance data, you can also identify the geographic areas that need more of a focus. If local advertising makes sense for your business, the above features are a must for testing. Please share your success stories in the comments below. Image credit: superfem   |
| InternetMarketingClub.org Presents: Top 10 Testing Tips to Increase Revenue Posted: 18 Apr 2012 09:00 AM PDT  Click here to register (4/18 at 12:30PM) http://bit.ly/IMCtestregister About Justin Rondeau: Justin Rondeau is the Chief Evangelist at WhichTestWon, a company that measures and tests your abilities to properly evaluate your market. He's spent considerable time public speaking on SEO and Conversion Optimization at events such as Affiliate Summit, AllFacebook Expo, Conversion Conference and Socialize West. Justin received a BA in Philosophy from the University of New Hampshire and has earned valuable experience with a number of different tech companies, serving as a vital graphic designer, online marketer and copywriter. Click here to register (4/18 at 12:30PM) http://bit.ly/IMCtestregister   |
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