Ten Golden Rules Internet Marketing Strategy Blog

Posted: 02 May 2012 02:11 PM PDT

SEOMoz opted to go bold with their latest announcement - instead of writing a standard press release to announce $18 million in Series B Funding, they decided to "memenounce" it. They've announced that they "dislike...the normal press release" and would instead prefer to distribute the information by creating several memes that can easily be propogated across the web. Although they do interrupt the images with brief statements that provide further information on the topic ("The Seattle-based company received $18M in Series B funding today from The Foundry Group of Boulder, Colo., with an additional investment from Ignition Partners of Bellevue, WA."), most of the page that announces the funding is dedicated to a series of common memes that have been tagged with funny takes on the announcement. It's an ingenious marketing strategy - people will not only share the images, but share the story behind them.

What do you think? Are you bold enough to use memes, social media, or other strategies to disseminate your news? Will you try a new and innovative method of announcing information? Or has SEOmoz gone too far?

Structuring Your Business for Mobile Success

Posted: 02 May 2012 01:26 PM PDT

Google recently released The Mobile Playbook, The Busy Executive's Guide to Winning with Mobile, By Jason Spero and Johanna Werther. While exploring the Playbook, a panel of leading mobile experts reviewed the following 5 necessary questions for mobile success:

1. How does mobile change our value proposition?
2. How does mobile impact our digital destinations?
3. Is your organization adapting to mobile?
4. How should our marketing adapt to mobile?
5. How can we connect with our tablet audience?

The Mobile Playbook ends with a helpful action items checklist and an additional resources list.

I recommend reviewing this ebook if you are looking to further your business's mobile strategy. One of my favorite tips from the Playbook is the GoMoMeter. This Google website (How To Go Mo) allows you to test a website's mobile appearance, learn the top ten mobile design practices, and the ability to generate a custom report with improvement recommendations along with a vendor list to help you get started.

Please share your comments and questions about mobile for business below.

Ten Golden Rules Internet Marketing Strategy Blog

Ten Golden Rules Internet Marketing Strategy Blog

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