| | | | Apple’s Big Comeback
Remember the Metaverse? By this point it's something most of us have forgotten about. But in 2022, it was all the rage.
For those new to the Metaverse, it’s a virtual-reality space in which users can interact with a computer-generated environment and other users. Think of it like a digital world.
Fortune 500 companies were investing millions into digital real estate, store fronts, shopping malls, amusement parks, and concert venues — all existing solely in this digital world.
Walmart, Adidas, Burberry, Gucci, Tommy Hilfiger, Samsung, and Louis Vuitton are all household names that bet big on the Metaverse and bought digital real estate to build digital storefronts.
Snoop Dogg even bought real estate and a mansion in the Metaverse, and some unlucky soul with a little too much time and money on their hands purchased the parcel of land next to him for $450,000 — just to be Snoop Dogg’s neighbor in the Metaverse.
It Was Supposed to Be The Next Big Thing
The Metaverse was supposed to be “the next big thing”, a new digital frontier. But that hype has all but dried up. Because the problem is the Metaverse was a destination. Companies were trying to bring the real world into the Metaverse, rather than the Metaverse into the real world.
It's not a terribly easy thing to access, it's not something you pass by on your drive home from work. It's not convenient, it's a destination that you have to go far out of your way to get to.
If you want to visit any of the Metaverses you have to either use a computer, or put on your virtual reality headset, and figure out how to play a video game where you just walk around in a poorly pixelated world that can't deliver any actual physically tangible value to the user.
This is a problem that Apple quickly identified. And they’ve recently flipped the script with their Apple Vision Pro headsets. They’re bringing the Metaverse to the real world, or to put it correctly, they’re bringing augmented reality (AR) to the real world.
Augmented reality (AR) differs from virtual reality (VR) in some key ways.
In AR, virtual aspects are combined with the real world. Whereas in VR, you enter an entirely virtual world and do not see or interact with the real world.
So, to reiterate, AR combines the real world with the digital world.
Take a look at Apple’s Vision Pro doing this:
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