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Déjà Vu in the Crypto Market
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Bitcoin is down more than 50% from its highs. Ether is down more than 60%. And the entire market has lost more than $2.1 trillion. Investors seem to be checking out once again. It looks like 2022 all over again, and just like in 2022, it will be remembered as a mistake.
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Written by
Ben Lilly
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Published on
Jun 22, 2026
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Digital assets have had their ups and downs, but 2022 was probably the worst.
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Entities like 3 Arrows Capital, BlockFi, and Celsius were filing for bankruptcy. FTX – which many assumed to be a white knight in the industry – was unraveling. By November of that year, it too would file Chapter 11.
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Price was making new multi-year lows…
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Bitcoin, Ether, and the rest of the crypto market were all down more than 70% in less than a year. More than $2 trillion in value – simply gone.
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Fear was rampant.
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And the mainstream media was feasting on it. The response from most investors was to simply check out. Log off. Call it quits.
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The excitement, it seemed, would never return.
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But looking back, those who checked out clearly made the wrong decision.
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Bitcoin went on to hit all-time highs roughly 14 months after its low in 2022. Then it continued higher until the total market capitalization of crypto was more than $4 trillion in July 2025, more than 4X the market cap during the dark days of late 2022.
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Yet here we are again…
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Bitcoin is down more than 50% from its highs. Ether is down more than 60%. And the entire market has lost more than $2.1 trillion.
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Investors seem to be checking out once again.
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And just like in 2022, it will be remembered as a mistake.
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Because this time really is different.
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The Disconnect
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It’s not uncommon for price and fundamentals to diverge. But in digital assets, this disconnect between asset price and progress with the underlying technology has become a chasm.
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The amount of assets moving onchain from the tokenization trend, the infrastructure being completed around AI agents onchain, and even the milestones happening with decentralized AI – all of it is astonishing.
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Never has so much improvement happened in such a short time.
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In fact, if you’re checking out of the market, you’re not seeing the smart money making its move as it did in 2022…
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BlackRock launched a private trust in August 2022.
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The goal: give U.S. clients direct exposure to Bitcoin.
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At the time, the company stated:
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Despite the steep downturn in the digital asset market, we are still seeing substantial interest from some institutional clients in how to efficiently and cost-effectively access these assets using our technology and product capabilities.
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At the time, discussions for a Bitcoin spot ETF with the Securities and Exchange Commission (SEC) were ongoing. It felt like a complete longshot. That’s because the SEC was regulating the industry via enforcement, not guidance.
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Yet, in the middle of the negative price action, BlackRock saw an asset class worth building around.
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And while BlackRock’s timing might have been several months too early, it clearly knew what was coming…
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Their clients made a fortune.
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And the success teed them up for their next major move – their Bitcoin spot ETF (IBIT).
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This was a master class. It netted the firm what is set to become the most successful ETF of all time. The fund reached $50 billion and $80 billion in assets under management five times faster than the previous ETF to hold the crown, Vanguard’s S&P 500 ETF (VOO).
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Their move was planned and executed perfectly. And for those who didn’t check out, it should have been a wake-up call.
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In August 2022, BlackRock was telling us that Bitcoin and the digital asset industry still had plenty of opportunity. And they weren’t secretive about it.
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It’s happening again today…
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