Ten Golden Rules Internet Marketing Strategy Blog |
- Can you help me give away a $406 solid gold bar?
- Do Not Track Registry for Internet Users
- Display Advertising - Target Your Own Placements
| Can you help me give away a $406 solid gold bar? Posted: 03 Aug 2010 08:14 PM PDT I'm a bit embarrassed, let me explain... I normally have catchy titles for my presentations. The first one, "The Ten Golden Rules of Online Marketing" gave birth to our company. My newest presentation is called "Turn Your Social Media Traffic Into Gold". I am presenting at Affiliate Summit New York on Monday August 16th.  It is a bit of an old-fashioned sounding title and I think we need to jazz it up to get people interested. So, I went on eBay and I bought this 10 gram solid gold bar to give away using Social Media. Here's how you can help. How would you give away a $406 dollar prize to build interest in a presentation with a bit of a funny name? How can we use Social Media to prove that Social Media works? Please comment below with your ideas. I also have 5 second place prizes, $75 Google AdWords Gift Certificates and 5 copies of my book "The Ten Golden Rules of Online Marketing". Please comment below to help me decide how to socialize this prize :)   |
| Do Not Track Registry for Internet Users Posted: 03 Aug 2010 07:00 PM PDT  Originally proposed back in 2007, the FTC is once again considering the implementation of a "Do Not Track" list which is comparable to the "Do Not Call" registry. This legislation would hide Internet users' browsing activity from online advertisers as a whole rather than having to do so on a website by website basis. According to reports, the "Do Not Track" list would keep advertisers from using cookies to track your browsing and purchasing history. The registry would also prevent advertisers from serving ads based on your behavior. Although it will take time for us to learn more about this legislation, it poses many questions. Is the concept even feasible? What could this mean for advertisers and businesses? The legislation has its pros and cons depending on what angle you look at it from. Personally, I'm not completely against being served ads or search results based on my online behaviors. It actually turns out being more relevant than not for the most part. Do you see this potential legislation as positive or negative?   |
| Display Advertising - Target Your Own Placements Posted: 03 Aug 2010 12:12 PM PDT  Advertising in the Google Display Network (GDN) can be a great way to generate leads/sales at a lower cost than with advertising on search networks. The lower cost comes about because the cost per click is often much less on display network placements than on search placements. A common mistake advertisers often make is to run a single campaign on both the search and display networks. This is a mistake because the way to optimize for both networks is quite different. My best advice is to duplicate a campaign and run one version on search and one on display to test them against each other. When setting up a display network campaign, a shortcut many advertisers take is adding keywords to the campaign and letting Google select where the ads will be displayed based on the keywords. It is much better practice to select your own network placements. If you really want to reach your audience, it is important to target your ads to websites that your customers are likely to visit. If you let Google select your placements, they just match keywords in your campaign to words on the pages and often place you on completely irrelevant websites. To find placements that are relevant to your customers, try using the Google placement tool.   |
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