Ten Golden Rules Internet Marketing Strategy Blog

Ten Golden Rules Internet Marketing Strategy Blog


Topsy: Powered by Tweets Dating Back to May 2008

Posted: 25 Aug 2010 02:02 PM PDT


Based in San Francisco, The Topsy Search Engine (Beta) is described to be "A Search Engine Powered by Tweets". The Topsy team further explains Topsy as a new kind of search engine, with a new way of looking at the Internet. Yesterday, Topsy officially announced the search engine is now the largest searchable index of content posted on Twitter. This means with over 5 billion indexed tweets dating back to May 2008, the index is larger than Google's Twitter Search and Twitter Search. Below Danny Sullivan of SearchEngineLand.com, provides a helpful chart comparing the three:


Topsy offers a comprehensive search engine which is ideal for monitoring your brand's Twitter presence. Are you looking for more historical information about your brand for online reputation management? I haven't been using the search engine for very long, but so far I am impressed with the results. Topsy also offers advanced search and search operators features which are really helpful to laser target the types of tweets you are looking for.

Have you used Topsy yet? What has been your experience with the search engine?

Google Calendar Sync Now Supports Outlook 2010

Posted: 25 Aug 2010 05:46 AM PDT

Image representing Google as depicted in Crunc...Image via CrunchBase

Last week Google added a new feature for users. As a fan of most Google products, I was happy to see Google Calendar integration for Outlook 2010.


What is it?
Google calendar users can now sync their Outlook calendar with their Google Calendar.

How do I get it?
Download the Google Calendar Sync Ver 0.9.3.6:
Follow the instructions. If you run into trouble, there is always the Google Getting Started Guide:


There is one caveat: You need to have the new version for Outlook 2010. You also need to run Microsoft Windows Update or you'll get a nifty error message.


Why I like it?
If you have a small business (and you don't have an Exchange hosted solution), syncing your calendar wirelessly to your desktop can be a pain. With this feature, your Outlook calendar will sync to Google calendar and, if you like, will sync to your mobile device wirelessly. I like it because I can have Mobile Me-like calendar features on my iPhone for free. No matter where I go my iPhone lets me know where I need to go next. Pretty cool, huh?




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