Ten Golden Rules Internet Marketing Strategy Blog |
| Facebook: Largest Internet IPO in History or Fad? Posted: 21 Feb 2012 06:46 AM PST This month, Facebook filed for an IPO and is expected to start trading in May. The company is valued at somewhere between $75 billion and $100 billion, making it the largest Internet IPO ever, much more than Google's $23 billion initial market capitalization. Is this a smart move for investors or does Facebook live in its own bubble, just waiting for it to burst? The innovative company and its fearless leader, Mark Zuckerberg, will undoubtedly have to continue its track record of dominating the Internet space for a long time to come. With today's fickle Internet users and a new generation of "digital natives" being brought up, this will not be an easy feat. There are many ways that Facebook can grow and various markets it can enter, but it only takes one new startup to knock you off the throne... just ask MySpace. Do you think Facebook has what it takes to stay on top? Would you invest in the IPO?    |
| Twitter Advertising for Businesses of All Sizes Posted: 21 Feb 2012 05:24 AM PST  Are you looking for a new advertising tactic to test for your business? Twitter might just be the answer… Beginning in late March, Twitter will roll out new self-serve advertising products, available to businesses of all sizes, called Promoted Tweets and Promoted Accounts. This is all in an effort to continue building out some form of a revenue model for the business, which they have appeared to struggle with. According to a report by eMarketer Digital Intelligence, Twitter's ad revenue growth will fall from the triple digits last year to "mere" 83% growth in 2012, reaching nearly $260 million worldwide by the end of this year. I still think Twitter is a viable platform for some businesses, and depending on the cost of this advertising, it may very well be worth the test. Twitter has partnered with American Express as described below (extracted from Twitter's blog post): We've partnered with American Express to make it easy for small business owners to advertise on Twitter. American Express Cardmembers and merchants based in the U.S. will be invited to try this new advertising solution before anyone else, and American Express will give $100 in free advertising to the first 10,000 eligible businesses to sign up. Starting today [February 17th], American Express Cardmembers and merchants can register to participate in the initial introduction of this new offering via ads.twitter.com/amex. We will launch this new offering more widely later this year. Does this form of advertising make sense for your business? Please describe your Twitter business success stories below in the comments.   |
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