Posted: 14 Jun 2012 05:09 PM PDT

We can discuss social media techniques and strategies all day long, but putting these theories to the test doesn't always worked as planned. How do you know what really works for your type of business? Join Jay Berkowitz, founder and CEO of TenGoldenRules.com, as he presents a mindful presentation that includes real examples of social media programs and how they can help generate positive ROI in your business.

Click here to register (3/21/12 at 12:30PM EST):http://bit.ly/paidtrafficregister

About Jay Berkowitz:

Jay Berkowitz is an author, an educator, an International keynote speaker and an award-winning thought leader. A senior online marketing professional with over twenty years of marketing experience, Mr. Berkowitz has managed marketing departments for Fortune 500 brands: Coca-Cola, Sprint and McDonald's Restaurants, and he has developed online and offline strategies for AT&T and leading health and fitness website eDiets.com.

Mr. Berkowitz is the author of The Ten Golden Rules of Online Marketing Workbook, the Founder and CEO of www.TenGoldenRules.com, a strategic online marketing consulting business based in Boca Raton, Florida. He is the host of the Ten Golden Rules of Internet Marketing Podcast, an Adjunct Professor with the University of San Francisco Internet Marketing Course and he has been profiled in the Wall Street Journal, The Business Journals and he was interviewed on FOX Business TV.Click here to register (3/21/12 at 12:30PM EST):http://bit.ly/paidtrafficregister

New LinkedIn iPad App with a Fresh Design

Posted: 14 Jun 2012 03:00 PM PDT

A couple months ago, LinkedIn launched a new iPad app. I didn't download it right away, but as I continued to hear more and more about the app – I decided I had to check out for myself what all of the buzz was about.

LinkedIn has 150 million users with more than 22% of LinkedIn traffic coming from mobile devices, up from 8% a year ago (CNN). Their mobile platform is the fastest growing consumer service on LinkedIn. As a result, the iPad app was born.

What's my first impression of the app? It has a beautiful design and was built with usability front and center.

The home screen starts with three paths:

1) Updates: Get a snapshot of your professional updates, news, and information all in one place
2) Profile: Access your profile, connections and activity dashboard with a quick swipe
3) Inbox: Send and receive your LinkedIn invitations and messages in one place

Built with HTML5-based mobile web technology, the app supports the new iPad's Retina display affording a very elegant design experience. For example, you will notice the "updates" feature is similar to Flipboard – allowing for content to be easily digestible to the eye.

Another main feature of the app is its calendar syncing capabilities. The app allows you to pull in details from your Google Calendar or Exchange Calendar.

Of course, there always tends to be a few areas that need improvements with newly launched apps. So far, the main concerns that have surfaced includes: inability to edit your resume, the lag time you experience when you have a significant amount of connections, and limitations with the management of groups.

Overall, I feel this app makes strides in engaging the professional on a more regular basis. LinkedIn has done a good job in consolidating the experience – read timely news, check your calendar, and know what your peers are up to – all in one place.

What is your first impression of the app?

I Have a Dog Grooming Business; Can I Work with Ten Golden Rules?

Posted: 14 Jun 2012 12:08 PM PDT

Before today, most small business owners who wished to work with an agency would hear an answer they didn't like – either it was cost-prohibitive or the agency lacked the scalability to work with smaller accounts. As a sign of the times, Ten Golden Rules is changing all that with new online marketing packages specifically created for small and medium-sized businesses that want to harness the power of the Internet to grow their businesses.

As a business owner, finding time to keep up with the ever-changing world of Internet marketing can be challenging. From Social Media to Pay-Per-Click (PPC) advertising to creating a competitive website, navigating the online world can be confusing if not a bit overwhelming. With these new services from Ten Golden Rules, you can now have access to the processes developed for larger companies, like hospitals and universities, without breaking your budget.

Simply visit the website and click on the service you're most interested in. The entire process is automated for convenience and efficiency, and draws on almost a decade of knowledge from in-market testing and today's best practices.

Do you do any of your own Internet marketing for your small or medium-sized business? Tell us about it in the comments below.

Ten Golden Rules Internet Marketing Strategy Blog

Ten Golden Rules Internet Marketing Strategy Blog

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