If it hasn't touched you yet, it's coming…
From the Desk of Don Yocham: |
| | | | | | | | | | | | | The Real Cost of InflationI just paid over $80 to fill up my Jeep.
Now, I see that on the pump, and I think “wow that sucks”. And I bet that’s all the thought you give it when you fill up too.
But for some Americans (probably most) that doesn’t just suck. That’s a problem.
Paying twice as much for gasoline than you did during the last several years means tough decisions. Because while gasoline has been nearly this expensive over the last decade — a problem ultimately cured by the Saudis flooding the market with oil to undercut the booming U.S. shale sector — it was an isolated cost increase.
Back then, only the price of gasoline shot up. Everything else plodded along normally.
This time around everything is up. It’s a full-scale assault on consumption. And that means a lot of tough decisions across the U.S. on what to stop doing or what to stop eating, drinking, streaming, subscribing, whatever.
When costs rise, you, a business — everyone and everything (except the government) — can do one of two things. Cut spending or grow your income.
And for most Americans and businesses, growing income is no longer an option…
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The Real Cost of Inflation I just paid over $80 to fill up my Jeep. Now, I see that on the pump, and I think “wow that sucks”. And I bet that’s all the thought you give it when you fill up too. But for some Americans (probably most) that doesn’t just suck. That’s a problem. Paying twice as much for gasoline than you did during the last several years means tough decisions. Because while gasoline has been nearly this expensive over the last decade — a problem ultimately cured by the Saudis flooding the market with oil to undercut the booming U.S. shale sector — it was an isolated cost increase. Back then, only the price of gasoline shot up. Everything else plodded along normally. This time around everything is up. It’s a full-scale assault on consumption. And that means a lot of tough decisions across the U.S. on what to stop doing or what to stop eating, drinking, streaming, subscribing, whatever. When costs rise, you, a business — everyone and everything (except the government) — can do one of two things. Cut spending or grow your income. And for most Americans and businesses, growing income is no longer an option… |
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