| By Andy Swan Travel momentum is fading among the populace at large, but one segment is bolstering profits for a handful of players: premium travelers. 
We saw this key trend in action from Delta Air Lines (DAL) last week when it reported fourth-quarter earnings. Its stock popped nearly 10%, one of the strongest single-day performances for the airline in months. 
Source: TradingView Delta called out two very valuable nuggets: No. 1: Business travel is back – and growing. Corporate sales increased by 10% year over year in the quarter, and company leadership sees this trend continuing, noting, "We surveyed the corporate traveler every year, the corporate travel managers. I think the number was 90% expected to exceed or meet last year's spend." Business travelers bleed into the premium travel mix. No. 2: Premium travelers are seriously boosting margins. Premium revenue outpaced main cabin performance throughout the year, up 8% year over year. As Delta increases capacity 3% to 4% in 2025, 85% of those seats will be in premium cabins. In its latest earnings report, Delta reported operating margins of 12%, benefiting from the higher yields generated by premium cabin demand and other efficiency measures. With this knowledge, we pulled data for booking sites and lodging companies next to answer an important question: Does this premiumization theme spill into the lodging segment as well? | Recommended Link | | | | It shows you the biggest potential jumps on 5,000 different stocks – to the day – weeks before they occur. It was built by a firm whose work nailed the 2023-24 bull market to within 60 days. In 2024 alone, you would’ve doubled your money 15 different times according to our study, with 83% backtested accuracy. By MIDNIGHT TONIGHT, January 15, you can claim ONE FREE YEAR of access through this special offer. |  | | Data Deep Dive: One Travel Leader Emerges Indeed, it does. Check out the year-over-year change in web visits over the last month from names like Hyatt Hotels (H), Airbnb (ABNB), Hilton (HLT), and other big competitors in the lodging space: 
The key takeaway: Hyatt is logging the strongest forward-looking booking demand (+11%) compared to peers as its bet on premium travelers pays off. At the end of 2023, approximately 70% of its rooms were categorized as "luxury and upper upscale." This focus on high-end lodging is set to continue as Hyatt leverages acquisitions, high-value destinations, and exclusive amenities to cater to premium travelers seeking personalized experiences. Take a look: Luxury Property Expansion Hyatt is adding over 50 luxury and lifestyle hotels globally by 2026, with growth focused on high-demand leisure markets like Portugal, Mexico, and the Caribbean, appealing to affluent travelers. 
Acquisition-Fueled Growth Recent additions like Mr & Mrs Smith and Dream Hotel Group bring boutique and luxury properties into Hyatt’s portfolio, increasing its presence in exclusive destinations and offering travelers unique, premium experiences. Asset-Light Model Hyatt is focusing on management and franchise agreements instead of direct property ownership. This approach has doubled its luxury rooms and tripled its resort offerings since 2017, scaling operations while reducing capital intensity. Luxury Amenities Driving Demand Hyatt’s offerings include private villa accommodations, bespoke dining experiences, and high-end spa facilities, catering to travelers seeking exclusivity and personalized service. Programs like private culinary classes and immersive cultural activities further enhance appeal. 
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- +100% on Booking.com (BKNG)
- +225% on Expedia (EXPE)
- +100% on Carnival (CCL)
Hyatt is due to report earnings on Thursday, February 13, and Earnings Season Pass members will receive our full analysis and trade recommendation, hand-picked based on the latest LikeFolio data. Get excited for more big travel wins to come this quarter. Until next time, 
Andy Swan
Founder, LikeFolio Discover More Free Insights from Derby City Daily Here’s what you may have missed from Derby City Daily this week… ✓ TTD: Your Key to Untapped Streaming Profits ✓ Lululemon Crushed Christmas – Here’s Your Next Window of Opportunity ✓ Fixing Starbucks’ 3 Big Problems Won’t Be Easy | 
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