*Sponsored by Lifewater Media. Please see disclosures below. |
| | | | | | | Folks, We've got a Canadian tech-enabled disruptor on our radar today — and this one's aiming straight at the multi-billion dollar mortgage brokerage market! Pineapple (PAPL) is building something truly special for the 30,000+ independent mortgage agents across Canada. These agents are stuck working in fragmented systems, juggling 5 to 10 outdated platforms, buried in paperwork, and spending most of their time on admin instead of generating new business. | | | Pineapple saw this chaos — and created a sleek, full-circle solution. Their core technology, Pineapple One, is a proprietary cloud-based enterprise management platform that wraps lead gen, deal submission, document management, and borrower communications into a single seamless ecosystem. And this isn't just a tech facade... The MyPineapple platform integrates directly with big-league players like Salesforce, Equifax, OneSpan, and Filogix — while being connected to major lenders like TD, Scotiabank, and Equitable Bank. The result? Mortgage agents can now go from under 20 deals per month to over 60, thanks to automation, real-time borrower profiling, predictive signals, and centralized underwriting support. | | | Oh, and did we mention? Agents can access all of this through a mobile app on the go! Now let's talk money... Pineapple monetizes through a multi-pronged model: they earn mortgage sales revenue from each deal originated, monthly subscription fees from agents using the platform, and underwriting fees thanks to their internal processing center. These stacked revenue streams create sticky, recurring cash flow — a sweet combo of SaaS and fintech. And here's where it gets interesting from a stock perspective: according to Finviz, PAPL has a remarkably tight float of only 5.77 million shares. | | | That's tiny — and with any meaningful bullish pressure, this could make for quite the show! As Canada sees population growth, with 680,000 homes expected to be purchased by immigrants over the next 5 years and millions of young Canadians entering the housing market, Pineapple is positioned to ride this demand with the infrastructure to scale. Their competitive edge? A data-first platform that doesn't just manage business — it predicts it. With built-in borrower analytics, re-engagement campaigns, proprietary scoring, and real-time signals to mortgage agents, Pineapple empowers its users to win the next deal before anyone else even knows it's on the table. This is a moat — not just a product. | | | Between upcoming mortgage renewals, refinancing demand, and a supply-constrained housing market, the growth levers here are as numerous as they are compelling. Anyways... That's all for now! Until Next Time,
–Damian | P.S. Want our text alerts? Text "ZIPTRADER" to 1-(855)-228-1598 to sign up!
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*Sponsored by Lifewater Media. Please see disclosures below. |
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