Ten Golden Rules Internet Marketing Strategy Blog |
| Posted: 19 Jul 2010 02:34 PM PDT  Google has long supported keyword matching options in Adwords pay per click campaigns. For those of you who are unfamiliar with keyword matching, the standard options include: Broad Match Ads will be displayed when any combination of the words in your broad match phrase (or synonyms or related phrases) appear in a search query, regardless of the order. Context: keyword phrase Example: search engine optimization Ads will show up for search queries including: search engine optimization, search engine optimization company, optimization for a search engine, seo company Phrase Match Ads will be displayed when any combination of the words in your broad match phrase appear in a search query, in the exact order you specify. Context: "keyword phrase" Example: "search engine optimization" Ads will show up for search queries including: search engine optimization, search engine optimization company, google search engine optimization Exact Match Ads will be displayed only when the exact phrase you specify is searched. The words must be in the exact order you specify and no other words can be included in the query. Context: [keyword phrase] Example: [search engine optimization] Ads will only show up for the search query: search engine optimization Google's new keyword matching option, called broad modifier, gives slightly more control over what search queries your ads show up for than with traditional broad match. The modifier will limit the synonyms and related searches that your ads will show for when using broad match. To use the modifier, insert a + symbol before one or more of the words in a broad match phrase. For any word with a + symbol preceding it, a search query must include that word or a very similar variation in order for an ad to be displayed. Below are some examples: If your broad match phrase is red diamonds then your ad may show up for phrases including: red jewelry, colored jewelry, cheap fake red diamonds If your broad match phrase is +red diamonds then your ad may show up for phrases including: red diamond, red jewelry, red necklace If your broad match phrase is +red +diamonds then your ad may show up for phrases including: red diamond, cheap diamonds in red, red elegant diamonds Basically, using broad match modifiers will give you more reach than using phrase match, but more control than using traditional broad match.   |
| InternetMarketingClub.org Presents Social Media Crystal Ball Posted: 19 Jul 2010 10:48 AM PDT Join Jay Berkowitz, InternetMarketingClub.Org Founder, as he presents Social Media Crystal Ball which will explore the future of sites currently at the forefront of Social Media. This presentation will cover several topics including: • Why is Everyone Foursquaring? • How to Profit from Sponsored Social • What is Augmented Reality? How is it Shaping the Future? • Proven Methods from Break Out Social Celebrities This free webinar will take place Wednesday, July 21, 2010 12:30pmEST – 1:30pmEST. To register and for more information please visit: Social Media Crystal Ball   |
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