Posted: 06 May 2011 02:44 PM PDT

I'm a huge fan of TED Talks. What started out in 1984 as a conference to bring people together to share ideas about Technology, Entertainment and Design has blossomed into a wonderful online portal for inspirational ideas. I TRY to catch at least one talk a week. This week I caught a really interesting talk from former MoveOn.org Executive Director and current President, Eli Pariser and his recent experience with search results.

The crux of his talk focuses on the levels of personalization services currently being implemented by a lot of websites. From Facebook to Google, the information you see every day depends more and more on the data these sites collect about YOU. Interact with more friends than others on Facebook? Those are the friends you'll see more of. Are most of your Google searches related to travel? That's the kind of content you'll see when searching a current news event location like "Egypt".

Pariser believes there is a danger within this framework of personalized filtration - and I have to say I agree with him. We seek information for a variety of reasons. To learn, to broaden our world view, to find important support information for work or home - whatever the reason, our optimistic hope is that we are getting the full spectrum of information. That somehow when we search online we get a good sense of the whole picture collected from a global perspective. If sites like Google and Facebook start to "decide" what content I access, what does that mean exactly and what are the long term ramifications?

Watch the whole talk. I'd love to hear your opinion. Well, if that's okay with Google.

Do You Have a Facebook Page for Your Dog?

Posted: 06 May 2011 01:39 PM PDT

I was on Facebook the other day (common trait working for an online marketing agency), and noticed my cousin's dog (a nice black labrador retriever) with its own profile and about 15 or so friends. Since their privacy settings on their wall posts were open I had a peek to see what exactly they were writing about. For the most part he writes about how good looking he is. Here were some statistics I found from a recent survey that Lab42 did of dog owners:

14% of dog owners have Facebook accounts for their dogs.
94% have Twitter accounts for their dogs. (Maybe microblogging makes better sense for dogs versus status updates).
94% have Flickr accounts for their dogs
73% have YouTube accounts for their dogs

Then the survey goes into how much do you spend a year on your dog, and a few more demographic questions.

When I saw that my cousin put up a page for her dog I admittedly thought about doing the same but for now I will leave it to just writing about her constantly on my own wall. The way I see it, if she has her own profile then it's all downhill for me since she'll most doubtedly need her own Farmville farm and I have already overdosed on that game.

About the Author:

The author loves his French Mastiff, Avion, and feels that adding an online presence would conflict with her already full schedule of sleeping, eating, and going for walks in the shade.

Multiply Your Content In Half The Time

Posted: 06 May 2011 08:28 AM PDT

With the recent changes google has made to the way it conducts its website popularity contest, adaptingis important. Online businesses have to make sure that the information and services they offer comply, are fresh, and relevant to their site, in turn producing traffic. All the while they have to stay complient with Google's rules and content requirements.

The problem is that it becomes difficult to come up with all the differesnt types of copywrite. Between sending out e-mail newsletters, posting articles, and optimizing page text, it gets a little taxing. Fortunately if you geta little creative with your methods you can kill two birds with one stone in half the time.

An article over at Search Engine Journal explains how you can take your email newsletters and offers, and adapt them to site content. By applying this content to your site, with a good navigating system for users, you can optimize for SEO with always fresh content. You can create a whole back log of information with fresh and relevant content that will help you move upwards with organic search.

Ten Golden Rules Internet Marketing Strategy Blog

Ten Golden Rules Internet Marketing Strategy Blog

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