Ten Golden Rules Internet Marketing Strategy Blog

Posted: 08 Mar 2012 04:41 AM PST

If you are interested in learning more about the various types of products Google has to offer, they have introduced a new webinar series that you will want to check out. This new webinar series will aid you in getting the most out of the suite of Google products. From tips to how-to's, not only can you attend live webinars, but you also have access to recorded webinars.

The upcoming live webinars for March are:

• March 13 at 10am PDT: 5 Tips to Start Marketing Your Business with Video
• March 14 at 10am PDT: Introduction to the Google Display Network
• March 15 at 10am PDT: GoMo: Mobilize Your Site and Maximize Your Advertising
• March 20 at 10am PDT: Understanding Mobile Ads Across Marketing Objectives
• March 21 at 10am PDT: Reaching Your Goals with Google Analytics
• March 22 at 10am PDT: GoMo for Publishers
• March 27 at 10am PDT: Manage Large AdWords Campaigns with Less Effort
• March 28 at 10am PDT: 3 Tips to Get More Out of Your Video Advertising Campaigns

There are a handful of recorded webinars that are already available for your viewing. Covering everything from AdWords to Analytics, there's plenty to leverage for your business. This wealth of knowledge is free and available now.

Which webinar is a must-see for you? Please leave any key takeaways that you discover in the comments below.

An Introduction to Pinterest

Posted: 07 Mar 2012 05:50 AM PST

Does your business have a Pinterest page? If not, you may want to consider requesting an invite from the website, or from any friend or acquaintance who already has an account. Pinterest is the latest up-and-coming social media marketing tool and search engine all rolled into one. It is a search engine that displays visual results instead of textual results, and also allows users to curate their favorite web content. Seventy percent of the users on Pinterest are females under 45, so think about your demographic before you create an account. Click here to view some cool Pinterest infographics.

How Does It Work?

Each Pinterest user is given an account on which they can create searchable galleries, or 'pinboards,' of images and videos that they feel have value. There is no limit on the number of pinboards that you can create, nor on the number of images and videos you can add to each pinboard. You can also add relevant text to each piece of media you add. Price tags can be added to a product by simply typing the price into the text box that corresponds with each image. You can pin content directly from the web, but you can also upload your own images. You can also add others to your pinboards to create pinboards curated by multiple users.

You can follow other boards on Pinterest individually, or follow all boards by one user. When you follow boards, the images and videos from each are displayed together in your home screen. You can also find media in Pinterest by browsing each subject listed at the top of the page, or by typing a topic into the search box.

Tips for Marketing on Pinterest

Don't just use your own content; get creative and pull content from multiple web sources within your field when creating pins.
When you upload your own pins, always be sure to edit each pin so that a relevant page on your website has been linked to it.
Consider whether or not you are going to use a real person's name or your brand's name. Pinterest is a social community that doesn't respond well to what they might consider faceless corporations.
Get creative with marketing your products and services. Consider engaging your potential customers in unique ways besides just pinning up all of your products, like by creating a pinboard together with a customer.
Repin relevant content from others. People may come check out your pinboards if they see that you have pinned their media.

Ten Golden Rules Internet Marketing Strategy Blog

Ten Golden Rules Internet Marketing Strategy Blog

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