Ten Golden Rules Internet Marketing Strategy Blog |
| Overview of A Few Google AdWords Basics Posted: 14 Mar 2012 10:55 AM PDT  Last week I provided some details on a new Google webinar series that recently premiered. While watching a video from the Google AdWords Classroom, I jotted down a few highlights from one of the lectures that I would like to share with you. This information is ideal for someone who is just getting started or wanting to brush up on AdWords basics. What is AdWords Optimization? Optimization means taking steps to get the results you want by improving the quality and performance of your AdWords account. The Benefits of a Good Structure It provides a positive impact on: • The overall performance of the account • Makes account management easier and more effective • Makes tracking and analysis easier and more effective In the end, a good structure allows you to get more clicks for less money. Campaigns vs. Ad Groups Campaigns: You should create separate campaigns when there is a need for different focuses such as: • Daily budgets • Adapted to country and language • Start and end dates Ad Groups: You should create separate ad groups when there is a need for different focuses such as: • To advertise different products or services • To set different cost per conversion limits A Few Key Factors to Keep In Mind: • Organize campaigns by topic • Create highly specific ad groups • Avoid duplicate keywords across ad groups To learn more about selecting optimal keywords, writing compelling ads, etc., check out the below video: What did you learn from the video?   |
| Posted: 14 Mar 2012 08:06 AM PDT  Foursquare doesn't just allow users to be 'mayor' of a coffee shop they frequent - it's also a great tool for business. Foursquare allows users to 'check in,' every time they visit a venue in real life, and records it both on Foursquare and other social media accounts like Facebook and Twitter (if these accounts have been linked). Brick-and-mortar businesses can offer specials through Foursquare, like rewarding the number of times a customer checks in, making it a great tool for customer loyalty. Venues can also offer other types of discounts, like coupons, to their Foursquare followers. For brands who don't have a brick-and-mortar presence, Foursquare does offer a few options, like check-in specials for when the brand partners with a brick-and-mortar retailer, and badges, which allow customers to complete real-world check-in quests that can get them rewards from the brand.To learn more about Foursquare for your business, you can visit the Foursquare for Business website, or you can watch this awesome video.   |
| You are subscribed to email updates from 10 Golden Rules Internet Marketing Strategy Blog To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
| Google Inc., 20 West Kinzie, Chicago IL USA 60610 | |
0 Response to "Ten Golden Rules Internet Marketing Strategy Blog"
Post a Comment