Ten Golden Rules Internet Marketing Strategy Blog |
| Pinterest + Copyright = Pinfringement? Posted: 29 Mar 2012 06:19 AM PDT There's been so much hype about Pinterest lately that some of the low grumblings about the possibility of copyright infringement have not been heard. MarketingProfs posted a good article recently about why companies shouldn't sue for copyright infringement – it's free publicity, right? In the same article, they point out that Pinterest's Terms of Service places any copyright blame squarely on the shoulders of the pinners, cleverly calling it a possible "pinfringement." The work in question has to be registered with the US Copyright Office in order for a lawsuit to be brought against someone, but how do you know if something is copyrighted or not? It's a thin line.  As a marketer, CEO or business owner, it's great if you can accept people posting and re-posting your works, copyrighted or not, as an opportunity to reach more fans. The MarketingProfs article even suggests watermarking your works before posting them to ensure you get proper credit. But what if you're that person or business who gets singled out for violating a copyright on Pinterest? Is the possibility of copyright infringement going to stop you from using Pinterest, either as an individual or as a company? Sound off in the comments below.   |
| Posted: 29 Mar 2012 05:23 AM PDT  Have you noticed the latest addition to your Google navigation bar? Yes, you are reading it correctly, "Play". I wasn't too sure about the name when I first heard it too… Google Play is described to be the one consolidated location for music, books, movies, apps, and games – all accessible from the Web as well as any Android device. This digital destination also allows you to: • Store up to 20,000 songs for free and buy millions of new tracks • Download more than 450,000 Android apps and games • Browse the world's largest selection of eBooks • Rent thousands of your favorite movies, including new releases and HD titles Does this new Android market designation change your strategy at all when developing new eBooks, Android apps, etc.? For business solutions, I'm finding it difficult to say, "Check out our enterprise solution at Play". It just doesn't necessarily fit to say "play" with "business". What do you think is the purpose for this rebranding? Maybe it is just part of Google's fight for the commoditization of Android. Click "play" on this video to be introduced to Google Play.   |
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