1) Know the difference between illusion and reality
"Investing illusions can continue for a surprisingly long time. At a point, also, the soaring price of a promoted stock can itself become the "proof" that an illusion is a reality. Eventually, of course, the party ends, and many business "emperors" are found to have no clothes.
Financial history is replete with the names of famous conglomerateurs who were initially lionized as business geniuses by journalists, analysts and investment bankers, but whose creations ended up as business junkyards."
As investors, we need to be able to tell the difference between truly great businesses and those that are artificially inflated because of illusions created by the founder or the media. Can you guess the stocks or assets I am thinking about?
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