Buying Pressure Sends TGT Higher

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Chuck's Trade of the Day

June 24th, 2021

Buying Pressure Sends TGT Higher

Dear Reader,

Yesterday, we looked at a Daily Price Chart of National Storage Affiliates Trust, noting the stock has been making a series of higher highs and higher lows since May.

For today’s Trade of the Day we will be looking at an On Balance Volume chart for Target Corp. stock symbol: TGT.

Before breaking down TGT’s OBV chart let’s first review which products and services are offered by the company.

Target Corporation operates as a general merchandise retailer in the United States. The company offers food assortments, including perishables, dry grocery, dairy, and frozen items; apparel, accessories, home decor products, electronics, toys, seasonal offerings, food, and other merchandise; and beauty and household essentials. It also provides in-store amenities, such as Target Cafe, Target Optical, Starbucks, and other food service offerings. The company sells its products through its stores; and digital channels, including Target.com.

Confirming a Price Uptrend with OBV

The TGT daily price chart below shows that TGT is in a price uptrend as the current price is above the price TGT traded at six months ago (circled). The On Balance Volume chart is below the daily chart.

On Balance Volume measures volume flow with a single Easy-to-Read Line. Volume flow precedes price movement and helps sustain the price uptrend. When a stock closes up, volume is added to the line. When a stock closes down, volume is subtracted from the line. A cumulative total of these additions and subtractions form the OBV line.

On Balance Volume Indicator

● When Close is Up, Volume is Added

● When Close is Down, Volume is Subtracted

● A Cumulative Total of Additions and Subtractions form the OBV Line

Volume flow precedes price and is the key to measuring the validity and sustainability of a price trend. 

We can see from the OBV chart below that the On Balance Volume line for TGT is sloping up. An up-sloping line indicates that the volume is heavier on up days and buying pressure is exceeding selling pressure. Buying pressure must continue to exceed selling pressure in order to sustain a price uptrend. So, On Balance Volume is a simple indicator to use that confirms the price uptrend and its sustainability.

The numerical value of the On Balance Volume line is not important. We simply want to see an up-sloping line to confirm a price up trend.

Confirmed ‘Buy’ Signal for TGT

Since TGT's OBV line is sloping up, the most likely future price movement for TGT is up, making TGT a good candidate for a stock purchase or a debit spread trade.

Let's use the Hughes Optioneering calculator to look at the potential returns for a TGT debit spread.

The Call Option Spread Calculator will calculate the profit/loss potential for a call option spread based on the price change of the underlying stock/ETF at option expiration in this example from a 7.5% increase to a 7.5% decrease in TGT stock at option expiration.

The goal of this example is to demonstrate the ‘built in’ profit potential for option spreads and the ability of spreads to profit if the underlying stock is up, down or flat at option expiration. Out of fairness to our paid option service subscribers we don’t list the option strike prices used in the profit/loss calculation.

The prices and returns represented below were calculated based on the current stock and option pricing for TGT on 6/23/2021 before commissions.

Built in Profit Potential

For this option spread, the calculator analysis below reveals the cost of the spread is $600 (circled). The maximum risk for an option spread is the cost of the spread.

The analysis reveals that if TGT stock is flat or up at all at expiration the spread will realize a 66.7% return (circled).

And if TGT stock decreases 7.5% at option expiration, the option spread would make a 58.5% return (circled).

Due to option pricing characteristics, this option spread has a ‘built in’ 66.7% profit potential when the trade was initiated.

Option spread trades can result in a higher percentage of winning trades compared to a directional option trade if you can profit when the underlying stock/ETF is up, down or flat.

A higher percentage of winning trades can give you the discipline needed to become a successful trader.

The Hughes Optioneering Team is here to help you identify winning trades just like this one.

Interested in accessing the Optioneering Calculators? Join one of Chuck's Trading Services for unlimited access! The Optioneering Team has option calculators for six different option strategies that allow you to calculate the profit potential for an option trade before you take the trade.

Get Chuck's Trades Sent to You!

Do you want to start receiving hand-picked trades from 10-Time Trading Champion, Chuck Hughes?

As a Trade of the Day subscriber, Chuck is offering you a special discount on his Weekly Option Alert Trading Service.

Just call Brad at 1-866-661-5664 or 1-310-647-5664 to join and use the code "Optioneering VIP" to receive special pricing!

 

Wishing You the Best in Investing Success,

Chuck Huges Signature

Chuck Hughes

Editor, Trade of the Day

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