A practical lesson in the pitfalls of “buy and hold”

On July 15, 2022, Google did something that altered the playing field for retail investors everywhere.

It split its shares 20/1, meaning that shares of stock that used to cost around $2,000 could now be had for just $100.

And, understandably, there was a flood of new investors racing to buy up shares of the blue chip stock at a new, affordable rate.

But if you were paying attention to me back then, I urged caution…

Stock splits might seem like a great way to buy up stocks on the cheap, but in reality, they can often be a "false flag" that lures unsuspecting traders into troubled waters.

So I warned everyone who would listen that traders who rushed into GOOG expecting that the price would skyrocket after the stock split might be sorely disappointed.

Now that a year has past, let's take a look at where we are…

Over the last year, GOOG is up a fairly modest 12% — and a bunch of that came during a big gap up on Thursday, which moved the stock nearly 5% higher.

Now, I won't mislead you… 12% in a year is certainly a fine investment, and it's better than anything you'll get at a bank these days.

But what if I told you that you could be targeting regular income to lower your cost basis in owning GOOG stock, all while still building a portfolio of the greatest stock in the world (if you want?)

See, the advice I gave then is just as true now, and so I'm bringing it back for traders who missed this the first time around.

See the original warning I gave traders 12 months ago…

And learn (in my opinion) a smarter way to trade this blue chip stock.

Trade well,

Jack Carter