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Just For You

Amazon Stock Sets Up for Breakout After Bullish Crossover

Written by Sam Quirke. Published 8/21/2025.

Key Points

The recent MACD crossover confirms that fresh upside momentum is in place after Amazon's post-earnings pullback.
Supporting this is the fact that the company's fundamentals remain solid with broad-based growth and reports that are crushing expectations.
As we've highlighted in recent weeks, the vast majority of analysts consider Amazon a red-hot buy, with fresh price targets as high as $300.

Shares of tech giant Amazon.com Inc. (NASDAQ: AMZN) slipped about 2.5% from last Friday's high but remain more than 7% higher than at the start of the month, after a brief post-earnings pullback.

More importantly, momentum appears firmly tilted toward the bulls with a major technical signal flashing green. For those on the sidelines, this could be an ideal entry ahead of a potential autumn rally.

Why the MACD Crossover Matters

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The moving average convergence divergence (MACD) measures the difference between two exponential moving averages of a stock's price—typically the 12-day and 26-day EMAs. When the shorter-term average crosses above the longer one, it signals accelerating upward momentum.

Traders then compare the MACD line against its nine-day signal line. A move above the signal line—known as a bullish crossover—is a classic indication that buyers are returning. That exact setup just occurred for Amazon late last week.

This bullish crossover often confirms that recent weakness has run its course and that buying pressure is picking up. For technical traders waiting on a clear entry, it doesn't get much more straightforward.

The Fundamental Backdrop: Amazon's Growth Justifies the Premium

Technical signals alone rarely justify a new position. What makes Amazon's setup compelling is that the bullish MACD crossover coincides with strong fundamentals.

In its most recent earnings report, Amazon beat Wall Street expectations across the board and showcased robust growth in its AWS business.

With a price-to-earnings ratio near 35, Amazon isn't the cheapest among mega-cap tech names, but investors have historically paid up for its long-term growth trajectory. Moreover, the recent wave of bearish sentiment appears to have fizzled out, potentially setting the stage for the next leg higher.

Analyst Sentiment Supports the Buy Signal

While the MACD crossover is fresh, analysts have held a nearly unanimous bullish stance on Amazon for some time. Most recently, teams at Morgan Stanley, Citigroup and Evercore all reiterated Buy or equivalent ratings, adding to the list of firms maintaining positive calls after July's results.

Current price targets go as high as $300, implying over 30% upside from Tuesday's close. For comparison, Qualcomm Inc. (NASDAQ: QCOM) continues to split analyst opinion. In a market increasingly sensitive to valuation risk, Amazon's near-universal Buy consensus makes this entry point especially compelling.

What to Expect Next for Amazon

Near-term, Amazon seems poised to retest July's high around $235. A decisive close above that level would clear the way toward the February all-time high near $242.

As long as broad market sentiment remains supportive and major indices keep pushing higher, few obstacles stand between Amazon and those landmarks.

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