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3 Reasons Salesforce Is a Bargain Right Now
Written by Sam Quirke. Published 8/22/2025.
Key Points
- Salesforce shares have been bouncing off strong support despite a 30% drop since January.
- The company’s fundamentals remain robust, with a trimmed valuation now looking particularly appealing.
- Plenty of analysts are still bullish, with recent price targets pointing to 30% upside.
Shares of Salesforce Inc. (NYSE: CRM) closed just above $245 on Wednesday, rebounding from the $230 support level—a point where selling pressure eased both last April and earlier this month. That relief could be reassuring for bulls who were beginning to worry.
Still, the chart remains unflattering. Shares have slid more than 30% from their January high, while the broader tech market and equities overall continue making fresh highs. It's a stark divergence, but one that may interest sidelined investors.
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Get my full take on this exciting play right here…Despite this weakness, several factors suggest the market may have overreacted. Salesforce is far from broken, and much of the downside could already be priced in. Here are three reasons to consider adding CRM on the dip.
1. Fundamentals Are Strong
It's noteworthy that Salesforce reported its second-highest quarterly revenue ever, easily topping analyst forecasts and delivering stronger-than-expected guidance. In other words, it was about as good a report as you can get.
Nearly 60% of the company's top 100 deals in the quarter included Data Cloud and AI products, which saw revenue climb more than 120% year over year. Those figures highlight Salesforce's success in embedding artificial intelligence into its platform and monetizing it with enterprise customers.
Against that backdrop, the stock's pullback looks particularly misplaced—and has created a favorable valuation setup. Salesforce now trades below a 40 P/E ratio, a level it hasn't seen in years and a marked discount to Oracle Corp. (NYSE: ORCL) at 54.
Investors can effectively buy a market leader with accelerating AI adoption at a significant valuation discount to one of its biggest competitors.
2. Analysts Remain Supportive
Wall Street hasn't lost faith despite the stock's recent slump. This week, Barclays reiterated an Overweight rating on Salesforce and set a $316 price target, implying nearly 30% upside from current levels.
That echoed Stifel's update last week, in which it maintained a Buy rating and issued a $325 target.
Such conviction from top-tier firms carries weight. In a sector where any hint of slowing growth is punished, Salesforce still commands belief that it can convert AI enthusiasm into tangible results. That faith, combined with the recent correction, creates an attractive risk-reward setup.
3. A Catalyst on the Horizon
Salesforce's Q2 earnings report arrives in less than two weeks and could reshape the narrative. With the stock beaten down despite solid execution, the setup favors a rebound into the print.
On the technical side, the MACD just flashed a bullish crossover—a classic momentum signal suggesting buyers are returning.
With shares bouncing off strong support and technical momentum shifting, Salesforce looks poised for a pre-earnings run. A strong early September report—especially another upside surprise in AI-driven revenue—could spark a multi-month comeback. For a stock trading near 2020 levels, the risk-reward profile ahead of earnings is compelling.
Watch for CRM to consolidate or even climb above $250 into the weekend and next week. If next month's results again surprise to the upside, the market may be forced to admit it underestimated Salesforce and that the stock remains significantly undervalued.
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