Elon Warns of $36T Crisis - Trump’s Taking Drastic Action

Elon Musk Warns of America's $36 Trillion Dollar Debt Bomb
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This Week's Exclusive News

Bath & Body Works Hits Multi-Year Lows: Bargain or Trap?

Written by Sam Quirke. Originally Published: 12/1/2025.

At a Glance

Bath & Body Works has collapsed to multi-year lows and is trading at a rock-bottom P/E of just 5.
Management’s transformation plan and cost-cutting program could stabilize performance into 2026.
Even cautious analysts see upside, with fresh targets calling for as much as 90% in potential upside.

Shares of Bath & Body Works Inc. (NYSE: BBWI) have been through the wringer. They closed just under $17 on Nov. 26, up roughly 20% from recent lows but still more than 20% below the prior week's pre-earnings levels. The stock is trading at prices not seen in years — more than 60% below its February levels.

It's been a brutal stretch for a company that was once considered one of retail's most reliable cash machines. After all the selling, investors are rightly asking whether the worst has already been priced in.

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With a price-to-earnings (P/E) ratio hovering near an all-time low of about 5, Bath & Body Works ranks among the cheapest large-cap consumer stocks right now. The stock has been painful to hold, but for sidelined investors the risk/reward profile looks increasingly attractive.

Disastrous Earnings Report Triggers Confidence Crisis

There's no sugarcoating the recent quarterly report. Revenue missed, earnings fell short of expectations, and management issued weak forward guidance. With the stock already under pressure, remaining holders didn't hesitate to sell, pushing the shares to multi-year lows.

The collapse was as much about lost confidence as it was about the numbers. Even before the miss, Bath & Body Works had been struggling to adapt to shifting tastes and declining mall traffic, and the business had been trending lower for years.

Management is pursuing a major brand overhaul and plans significant cost savings in the years ahead. While that will likely pressure margins in the short term, targeted cost reductions and a renewed focus on the core brand are the kinds of moves needed to stabilize the business. For optimists, this could be the start of a turnaround.

Why the Worst May Be Priced In

The question isn't whether Bath & Body Works has problems — it's whether those problems justify such a depressed valuation. With shares down roughly 70% in under 18 months, it's difficult to argue the market hasn't already priced in a very grim scenario. Expectations are so low that even modest signs of improvement could spark a sharp rebound.

This week's bounce from last week's lows may be an early signal of that shift. A roughly 20% rebound in two sessions suggests dip buyers are circling and that a floor may be forming.

Analysts Are Starting to Take Notice

There's growing evidence the selloff may have gone too far for even cautious analysts to ignore. Several firms that maintain neutral or conservative ratings still have price targets well above current levels.

Robert Baird, for example, rates the stock Neutral with a $19 target, more than 11% above the recent close. Others are more openly bullish: Citigroup recently reiterated a Buy rating with a $21 target, Wells Fargo reiterated with a $25 target, and Bank of America is the most optimistic of the group with a $32 target — roughly 90% of potential upside from current levels.

When it comes to finding diamonds in the rough, it doesn't get much better than that.

Attractive Risk / Reward Setup

Bath & Body Works still has work to do to win back investor confidence. Execution must improve, and management will need to show measurable progress on its turnaround plan.

But for contrarian investors, the stock's valuation presents a compelling setup. With so much pessimism baked in, downside appears limited, while even a modest recovery could produce substantial upside.