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Krypton Street Just Put (BNZI) On Our Watchlist Starting
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January 21, 2026
Final Countdown | See Why (BNZI) is On Our Radar Before the Bell Rings Dear Reader, Marketing teams are being pushed to do more with less — and they're leaning on automation and AI to keep up. As privacy rules tighten and third-party tracking fades, first-party audience signals are becoming the fuel that powers modern campaigns. That shift is reshaping which platforms become "must-have" infrastructure for reaching and nurturing customers. Researchers project the global marketing technology (MarTech) market to grow over 320% from about $669B in 2026 to roughly $2.86T by 2034. One company aiming to sit squarely in the middle of this change is Banzai International, Inc. (NASDAQ: BNZI). And that's why BNZI is topping our watchlist this morning — Wednesday, January 21, 2026. But keep in mind, (BNZI) has less than 6.5M shares listed as available to the public. When companies have small floats, the potential exists for big moves if demand begins to shift. (BNZI) recently made an over approx. 100% move inside a week from $.95 on December 31,2025 to $1.96 on January 6, 2025, according to data available from Barchart. Meanwhile, Edward Woo, CFA at Ascendiant Capital Markets has maintained a Bullish rating while setting a $23 target. Based on a recent $1.23 range, that target suggests over 1,700% upside potential. 
Here's what makes (BNZI) so hard to ignore right now. It's not just a "MarTech story" — it's a platform play aimed at the exact pain points marketers are feeling this minute. The company is pushing deeper into AI-powered execution while keeping everything tied to measurable engagement and audience data. Pair that with a small float and you get a setup that could attract attention fast if a potential catalyst hits. So before the noise ramps up, let's break down what (BNZI) actually does and why it matters. Company Overview
Banzai International, Inc. (NASDAQ: BNZI) is a marketing technology provider that delivers essential tools for businesses to reach and engage with their customers through a unified platform. The company specializes in providing engagement-driven solutions that include webinar hosting, automated marketing workflows, and detailed audience analytics. By focusing on the "engagement" phase of the marketing funnel, (BNZI) helps organizations transform passive viewers into active participants. The company operates in the rapidly expanding MarTech sector, which has become increasingly vital as digital privacy regulations tighten and first-party data becomes the primary currency for advertisers. Their platform is designed to be a "one-stop-shop," reducing the friction often found when businesses attempt to stitch together multiple disparate software services. This distinctive integration-first approach allows for more cohesive data reporting and higher conversion rates for their global client base. Recent developments have seen (BNZI) aggressively expanding its technological moat. A major milestone in their growth strategy was the strategic expansion of their product suite, aimed at providing users with end-to-end capabilities from landing page creation to long-term lead nurturing.
AI-Driven Market Expansion
The recent acquisition of Superblocks, an AI web development and hosting platform, marks a significant shift for (BNZI). This move integrates an AI Agent capable of building and hosting websites and landing pages directly into the Banzai ecosystem. By automating the technical hurdles of web development, (BNZI) is lowering the barrier to entry for small and medium-sized businesses that need high-performance digital assets without the cost of a full-scale development team. Explosive Revenue Growth and Margin Expansion
Fiscal results for the third quarter of 2025 have highlighted a significant upward trajectory for the company. (BNZI) reported revenue of $2.8M for Q3 2025, representing a staggering 163% increase compared to the same period in 2024. Perhaps even more impressive is the efficiency of their operations; gross pro-fit reached $2.3M, a 213% increase year-over-year. This expansion led to a gross margin of 81.7%, showcasing the scalability of their software-as-a-service (SaaS) model. 7 Reasons Why (BNZI) is Topping Our Watchlist This Morning—Wednesday, January 21, 2026
1. Small Float: Fewer than 6.5M shares are listed as available to the public. With supply constrained, (BNZI)'s small float could have the potential for big moves if demand begins to shift. 2. Analyst Target: Edward Woo, CFA at Ascendiant Capital Markets has maintained a bullish rating and set a $23 target. Using a recent $1.23 range, that framework suggests over 1,700% upside potential for (BNZI). 3. Recent Momentum: (BNZI) recently moved approximately 100% in roughly a week, from around $0.95 to $1.96. That kind of swing signals the name can change quickly over short windows. 4. Fiscal Acceleration: Q3 2025 results cited revenue of $2.8M, up 163% year-over-year. The same section cites gross pro-fit of $2.3M (+213% YoY) and an 81.7% gross margin, framing (BNZI) as a highly scalable SaaS model on paper. 5. Market Tailwinds: Researchers project MarTech to grow over 320% from about $669B in 2026 to roughly $2.86T by 2034. That projected growth backdrop puts (BNZI) in a category with large-scale momentum behind it. 6. Engagement Platform: The product suite centers on webinars, automated marketing workflows, and audience analytics. That positioning makes (BNZI) directly tied to the engagement phase where passive viewers can become active participants. 7. AI Add-On: The Superblocks acquisition adds an AI web development and hosting layer to the ecosystem. This enables (BNZI) to integrate an AI Agent that can build and host websites and landing pages inside the same platform. Pull Up (BNZI) While It's Still Early…
(BNZI) checks a rare set of boxes that's worth understanding before the crowd catches on. It sits in a MarTech category projected to expand dramatically over the coming years, while its platform is built around the engagement layer—webinars, automated workflows, and audience analytics—where measurable customer action actually happens. Add the Superblocks acquisition, and (BNZI) is also pushing into AI-assisted website and landing-page creation within the same ecosystem. On the numbers you've seen, Q3 2025 showed sharp year-over-year acceleration alongside an 81.7% gross margin, and that kind of SaaS efficiency tends to stand out fast when eyes turn to fundamentals. Then you layer in a small public float of under 6.5M shares plus a recent 100% (approx.) move in a week, and it's easy to see why (BNZI) has become a name people could start watching closely—especially with Edward Woo, CFA at Ascendiant highlighting a $23 target which suggests over 1,700% upside potential from its recent $1.23 range. We have all eyes on (BNZI) this morning—Wednesday, January 21, 2026 Take a look at (BNZI) while it's still early. Also, keep a lookout for my next update, it could be hitting any moment. Sincerely, Alex Ramsay
Co-Founder / Managing Editor
Krypton Street Newsletter
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