Ten Golden Rules Internet Marketing Strategy Blog |
| Email Intelligence via Gmail Priority Inbox Posted: 01 Oct 2010 04:58 AM PDT  Do you ever open your inbox and have to take a deep breath as you see the total count climb… and climb… and climb? It seems like each day that goes by we receive more and more email – not necessarily "important" email though. Well, for you fellow Gmail users, fear no longer! For the past couple of weeks I have enabled my Gmail Priority Inbox and must say, it has been a lifesaver. Google began rolling out Priority Inbox about a month ago, even though the concept has been in the works for over 18 months. Once you enable Priority Inbox, a new option appears on your left side navigation which allows you to switch between your normal inbox view and your Priority Inbox. Within your new inbox, it will now be organized into a three pane view of important and unread, starred and everything else. TechCrunch's Jason Kincaid explains, "The system uses a plethora of criteria to decide which messages are most important: things like how frequently you open and/or respond to messages from a given sender, how often you read messages that contain a certain keyword, and whether or not the message is addressed solely to you or looks like it was sent to a mailing list. If you come across a message that's been marked important when it shouldn't have been, you can hit an arrow to tell Gmail it's messed up. Likewise, if a message that should have been flagged gets sent to the 'everything else' area, you can promote it. Through these actions Gmail gets progressively smarter, so the system should work better over time." I believe once you try Priority Inbox, you will not go back to your standard Gmail Inbox. I also already notice my eyes have been trained to merely glance at the "everything else" section but to concentrate on "important and unread". I have not had an instance yet where a critical email was not labeled correctly. So, I highly recommend you give it a try. You can always "turn off" the feature if you don't find it helpful. And to slowly become accustomed to your new inbox layout, you can always toggle between your standard inbox and your Priority Inbox. Check out these additional tips for using the feature. Are you finding Priority Inbox helpful? Go ahead and leave your comments below. image credit: Gmail Priority Inbox   |
| Social media leaders Facebook and Twitter Driving Video Referrals Posted: 30 Sep 2010 05:59 PM PDT  Based on the new Q2 Online Video and Media Industry Quarterly Report released by BrightCove and TubeMogul this month and reported by WebProNews, Facebook and Twitter video referral traffic is growing faster than the traditional search engines. If this trend sustains, look for Facebook to slide into the Number 2 position right behind Google. I'm not surprised to see that engagement metrics via these social media channels are higher as well. Based on the very nature of social media, sharing good video content amongst friends has never been easier. I remember a time when my inbox was full of video content, now it's my Facebook newsfeed. What does this mean for you, internet marketer? Video should be absolutely be a part of your marketing strategy whether you are using it for brand awareness, lead generation or meeting your ecommerce goals. Why? Because according to the survey 85% of your peers are currently using video as part of their marketing mix and more than 60 percent say they plan to invest more in on-site video initiatives in the next 12 months. With Facebook users watching an average 1:24 minutes of video compared with 0:52 seconds for traffic originating from display ads or Yahoo!, video is great way to reach your audience. Factor in all media verticals and that engagement number goes up to 2:00 minutes. Other report highlights:
Do you have a video strategy?   |
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