Ten Golden Rules Internet Marketing Strategy Blog |
| Are Facebook and Privacy Oxymorons? Posted: 20 Oct 2010 06:39 AM PDT This is an interesting question to ask and one I think is deserving of more discussion. Why do Facebook users always seem to have issues with privacy on Facebook? Maybe it has to do with the apparently prevailing mindset of Internet company executives right now. Eric Schmidt of Google said a whie back with regards to privacy and I quote, "If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place." How does this sentiment, expressed by the head of the most powerful public information gathering operation the world has ever known, jibe with the traditional American ideal of "A right to privacy" which American Courts established long ago? It doesn't. At all. In fact, its quite repugnant to that ideal. So "What does this have to do with Facebook? That's Google", you might say. And you're right. But take a good look at all the past Facebook privacy issues. Take a look at most of the initiatives brought to the fore by Facebook. You will notice a very similar pattern emerge, a pattern of exposing more and more of your personal information to both the public and to advertisers. A pattern indeed in line with the sentiments expressed by Mr. Schmidt. Not to mention Mr. Zuckerberg of Facebook himself has stated "The age of Privacy is over." How nice of him to declare that for all the rest of us on the planet. As a marketer, I love this as it allows me to better serve my clients. As an American, I get somewhat uncomfortable with the idea of every detail of my life potentially exposed to half a billion people. What do you think? Weigh in and let us know.   |
| Tools for Reserving Your Social Media Real Estate Posted: 20 Oct 2010 05:43 AM PDT As I'm sure we can all agree, lately it seems there are more and more sites launching that you want to claim your business or brand's handle (username) in. But how do you manage to surf the hundreds of websites in just enough time to reserve your handle, if you even have the time and resources to do so? Luckily, there are a few handy tools out there that make this process much easier. Below are two solutions for you to test:  Although UD.com provides a more simplistic approach to searching for your brand across websites, it is ideal for preliminary brand searches. UD.com allows you to search if your brand has been taken as a domain name, social media username (a limited amount) or trademark, in a very user-friendly way (red is taken and green is available). Don't expect an extensive list from the site, but do expect a high-level view to get started.  KnowEm.com is the solution to searching for your brand on over 400 popular social networks as well as emerging social media websites and common domain name availability. KnowEm.com covers everything from blogging, bookmarking, business, community, design, entertainment, health, information, microblogging, music, news, photo, tech, travel and video. Please leave a comment below and let me know if you find these sites helpful.   |
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