Ten Golden Rules Internet Marketing Strategy Blog

Facebook, Bing and social signals for search relevance – Are they the new Google Killers?

Posted: 15 Oct 2010 12:51 PM PDT

The announcement that Face Book and Bing have agreed to integrate Face Book's social signals into Bing's search results has almost created a firestorm in the search community. As expected, you have your usual litany of yeas, and nays, but this time with quite a bit of analysis to go along with the commentary.

It seems as if the world is always asking who the next Google killer will be, or what technology will come along to knock Google off its perch at the top of the heap. As we all know, Face Book probably stands the best chance of actually making this happen. And I suspect Google knows this too. In fact, I bet they're losing sleep at night because of it.

Why do I say this? It speaks to the future of the Internet itself. Back in 2001, a specification was written for the Resource Description Framework (RDF), or what is known as the semantic web. This was to change everything on the net in so far as if implemented, the actual servers on the web would be able to speak to each other and pass much more relevant information between themselves when a query was presented to them. I won't go into the details but suffice to say that through the use of a subject, a predicate, and an object (Called "Triples") very precise, dead relevant, accurate information could be found and presented on almost any topic. This was to be library science and information retrieval at its best.

The problem is not many (read almost none) coders and programmers wanted to change to adopt this code. Google has tried over the years to slowly push people into this (micro formats, results extensions, etc.) but resistance has been high. In comes Facebook and they've built their entire system based on this. Facebook's platform is the closest thing on the Internet to an actual implementation of the social graph. Google knows this as also knows that the potential for a Bing/Facebook combination, due to Facebook's platform, may make Bing's results more relevant that Google's. And in the search wars, relevancy wins over customers.

So crowd-sourcing search relevancy may be a new and improved thing, but we will all see shortly just how much more relevant (if at all) this makes Bing's results. I'm not 100% confident that what my friend(s) likes has anything to do with my search for black dashikis from Madagascar. I suggest placing two browsers side-by-side and performing the same search in both Bing and Google. When you do, feel free to come back and share with us your comments on your results.

#BeatCancer Aiming for a World Record

Posted: 15 Oct 2010 12:41 PM PDT

I know I already shared my weekly content this week but this initiative is really important me. Having lost my mother to cancer when I was very young, this disease has always cast a dark shadow over my life. Cancer impacts us all. I am sure you have personally lost someone to this horrific disease. Our own, Stuart Smith, posted a very personal missive on our blog last week thanking Facebook for helping him get through the loss of his grandfather. My husband's grandmother was diagnosed and died within 8 weeks over 5 years ago. Sadly, we've all been touched.

According to mashable.com, Livestrong is hoping to leverage social media for good and beat its own Guinness World Record for "Most Widespread Social Networking Message." The record was set last year with 209,771 unique mentions in 24 hours using the #BeatCancer tag.

The best part is PayPal and SWAGG will donate $0.05 for every mention with the hashtag to cancer charities. They raised $70,000 with a $0.01 donation. You can also visit beatcancereverywhere.com and pledge to donate more money.

I know we can beat it. Join me...get the message out there!

Ten Golden Rules Internet Marketing Strategy Blog

Ten Golden Rules Internet Marketing Strategy Blog

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