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Tesla's Supercharger Network: Powering Innovation or Facing a Short Circuit?
Yesterday we discussed Tesla's early success and how their focus on premium, stylish electric vehicles (EVs) like the Roadster helped jumpstart the electric car revolution.
But there's another key ingredient to Tesla's recipe for success: the Supercharger network.
Tesla’s Superchargers are a network of fast-charging stations scattered across the country and around the world — and it has arguably been a game-changer for long-distance EV travel, addressing a major concern for potential EV buyers — "range anxiety."
The Supercharger network allows Tesla owners to recharge their vehicles quickly and conveniently, eliminating the fear of running out of juice in the middle of nowhere. At over 50,000 stations, it’s the world’s largest fast-charging network for EVs.
This innovative infrastructure has been a major selling point for Tesla and a significant advantage over competitors whose charging options might be more limited.
But just days ago, news of layoffs within Tesla's Supercharger network team has cast a shadow of uncertainty. Reports suggest that as many as 200 employees involved in the creation and maintenance of the Supercharger network were let go. This raises several questions:
Will the Supercharger network expansion slow down? Building and maintaining this vast network requires significant resources. Fewer hands on deck could potentially slow down the planned expansion, limiting the network's reach and potentially hindering Tesla's ability to cater to a growing customer base, especially in underserved areas. Musk seemed to confirm this as he said Supercharger expansion would continue, “just at a slower pace for new locations.”
Could existing Supercharger stations suffer from neglect? A smaller team might struggle to maintain the current network effectively. This could lead to longer wait times at charging stations, malfunctioning equipment, and a decline in user experience.
Will Tesla prioritize third-party charging options? With the potential for a less robust Supercharger network, Tesla might rely more heavily on partnerships with existing charging networks. This could be a positive development for consumer choice, but it also raises questions about compatibility, charging speeds, and potentially higher costs for Tesla owners who rely on non-Supercharger stations.
Only time will tell how these layoffs will impact Tesla and its customers. It's possible Tesla has streamlined its operations or is banking on technological advancements to make network maintenance more efficient.
But we have to remember that one of the things that catapulted Tesla’s popularity was the Supercharger network. And it remains a crucial selling point for the company’s vehicles.
Any compromise in its quality or expansion could hinder Tesla's future growth and potentially damage customer confidence in the brand.
This may all seem like bad news, but Musk claims it’s all part of Tesla’s attempt at slashing costs as less-expensive rivals muscle into its once-exclusive EV turf.
TSLA Stock
Quick recap: Just before TSLA released earnings last week, Jeffry told us that the stock had settled right into his longtime downside target range of between 144 and 160.
And although it seemed unlikely at the time — word on the street was that TSLA hadn’t been selling many cars — he told us that the stock could bounce.
Which was true, but Elon was able to put a good face on the poor earnings and as soon the announcement came, the stock popped — at first more than 12% overnight and ultimately as much as 43% from its lowest low over the next few days before settling down a bit
Now, Jeffry tells us the stock faces significant upside resistance. Especially up to the 207 range.
While the Supercharger cuts might seem like bad news, Musk tells us it’s all part of his plans to make Tesla leaner as it competes with less-expensive rivals.
Could Tesla’s cuts be just what the company needs to hit Jeffry’s longer-term upside targets of 350 and even 500?
Just remember what Jeffry always tells us: the news doesn’t make the charts.
In fact, just the other day he told us that stocks tend to start moving up in the face of bad news, while good news tends to land 6 months behind.
Stay tuned — only time will tell what’s in store for Tesla.
— The Jeffry Turnmire Trading Team
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