I Helped Build Your Trading Platform

Don Kaufman here.

I was employee #13 at Thinkorswim.

Executive team when we went public in 2007. There when TD Ameritrade bought us for billions in 2009.

During my 15 years in the brokerage world, I watched order flow from 7 million clients.

I saw billions of dollars in retail trader mistakes.

But I also discovered something else. Something that institutional traders use to extract profits while retail chases shadows.

In 2010, I was the expert witness in a $230,000 arbitration case. My specialty: volatility products.

During the proceedings, I looked at the legal team and said two words that made everyone in the room uncomfortable:

"Clock's ticking."

They had no idea what I was talking about.

But in that moment, I realized retail traders were missing the most fundamental truth about markets:

The only certainty isn't direction. It's time.

While you're trying to figure out if the market goes up or down, professional traders are making money on something completely different.

They're trading the decay of volatility.

Here's what most people don't understand: Volatility has an expiration date. And as time moves forward--the one certainty in markets--it literally decays.

It's like having a melting ice cube. You don't need to guess which way it melts. You just know it's going to melt.

Tomorrow I'll show you exactly what this looks like... and why the platform I helped build can't fix this fundamental gap.

To your success,
Don

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I Helped Build Your Trading Platform

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