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Qualcomm Just Hit A 52 Week High—Time to Buckle Up

Written by Sam Quirke. Published 10/28/2025.

Key Points

Qualcomm posted its biggest single-day gain in years after entering the AI accelerator race.
The stock has been up 70% since April, with nearly half of those gains coming in the past three weeks.
Analysts are split on what comes next, with targets ranging from $165 to $200 ahead of next week’s earnings.

Qualcomm Inc. (NASDAQ: QCOM) stock just had the kind of day many investors only dream about. Shares, which rarely gain more than 2%–3% in a session, jumped 11% on Monday, Oct. 28, closing around $187. At one point they were up more than 20% intraday, marking the largest single-day move in years. The surge followed news that Qualcomm is entering the AI accelerator market, positioning itself to compete directly with NVIDIA Corp (NASDAQ: NVDA) and Advanced Micro Devices Inc (NASDAQ: AMD).

Qualcomm has long operated in those giants' shadows despite consistently beating earnings expectations and trading at a relatively modest valuation. This latest development could change that dynamic. However, with gains of roughly 70% since the rally began in April, how should investors approach the stock from here? Let's look at the options.

Why This Qualcomm Rally Could Be Different

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Monday's pop was more than another headline-driven spike. Qualcomm's move into AI accelerators represents a substantive evolution of its business model. Historically known for mobile chips and wireless technologies, the company has been seeking credible diversification beyond smartphones.

That appears to be exactly what Qualcomm is attempting. By targeting the high-performance computing market that helped power NVIDIA's rise, Qualcomm is positioning itself as a contender in the next wave of AI infrastructure. The timing is favorable: investors have been looking for credible alternatives to the few dominant names driving the AI boom, and Qualcomm's announcement fills that need.

What sets this rally apart from previous false starts is its foundation. The uptrend since April has been orderly, with buyers stepping in on dips. Monday's surge amplified that strength and set Qualcomm up for what could be its first sustained breakout in years.

Still, the market has a short memory. Qualcomm has ignited excitement before only to lose momentum when execution lagged. This time the company will need to demonstrate that the move isn't just another short-lived rally.

Bullish Analysts See Upside, But Caution Remains

Wall Street's reaction reflects that mix of optimism and skepticism. On the bullish side, Susquehanna and Weiss Ratings reaffirmed Buy ratings last week—before the latest update—citing the company's solid fundamentals, diversified revenue base, and growing AI exposure. Their price targets, some as high as $200, imply further upside and signal confidence in Qualcomm's ability to execute.

Not all analysts are convinced, however. On Monday, UBS Group reaffirmed a Neutral rating with a $165 target, and Bernstein expressed caution, saying Qualcomm hadn't provided enough detail to accurately forecast the impact of its new AI chips.

The proximity of next week's earnings report adds to the uncertainty. Qualcomm has a strong history of beating expectations, but the bar is higher after such a dramatic run. Any weakness in established business units or cautious management commentary on the new chips could unsettle investors.

Two Ways to Play Qualcomm: Aggressive or Cautious

For investors on the sidelines, there are two clear approaches. The aggressive path is to buy into the long-term thesis and back management to deliver another strong earnings update next week. Qualcomm's valuation still looks reasonable relative to peers, and another beat with bullish forward guidance could push the stock through $200 quickly.

The cautious route is to wait for confirmation from earnings. Given Qualcomm's remarkable roughly 70% rally since April, patience could be prudent. Seeing how management frames the AI strategy and whether the numbers support that optimism may prevent latecomers from buying at a peak.

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