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3 Reasons Baidu Could Be the Dark Horse of Global AI
Written by Nathan Reiff. Published 11/25/2025.
Key Points
- Chinese internet giant Baidu has made successful inroads into AI, with its AI-based businesses experiencing significant revenue growth.
- The company has worked to transform its legacy search business with AI tools and offerings—so far, non-online market revenue has offset a slowdown in the core search area.
- Baidu's Apollo Go autonomous ride-hailing service is also expanding rapidly, including with new international offerings.
Although not a household name in the United States, internet giant Baidu Inc. (NASDAQ: BIDU) is massively popular in China, where its legacy search business accounts for a majority of internet searches. U.S. investors unfamiliar with developments in Baidu's fast-growing AI and cloud businesses should take the time to get to know the firm.
To be sure, Baidu's significant net loss in the latest quarter might deter some investors, although its cash stockpile of roughly 296.4 billion yuan ($41.6 billion) may help ease concerns. With 17 out of 24 Wall Street analysts rating BIDU shares a Buy, and the possibility of an additional 22% or more upside on top of this year's 44% rally, Baidu is quickly becoming the AI stock to watch. Below are three reasons it merits attention from investors focused on the AI race.
Baidu's AI Momentum Is Dominant
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Baidu's AI offerings—including cloud-based tools, AI-native monetization products in its mobile business, and a variety of agents and digital-human products—have been growing revenue rapidly. In the latest quarter, AI-based businesses in Baidu's lineup reported revenue up roughly 50% year-over-year (YOY) to 10 million yuan (approximately $1.4 million).
While many U.S. AI companies have struggled to turn promising technology into meaningful revenue, Baidu appears to have found practical paths to monetization. Its mobility-as-a-service (MaaS) product, Qianfan, is now agent-centric and continues to expand. Under the AI Cloud Infra banner, AI infrastructure and platform services posted 33% YOY revenue growth, and subscription-based revenue from AI accelerator infrastructure surged 128%.
Baidu's AI products have shown customer stickiness and sustained subscriber growth, suggesting the company can continue to convert AI innovation into revenue as it broadens its offerings. The company is still transforming its legacy search business into an AI-ready, revenue-generating core, but the initial results are encouraging despite an overall revenue slowdown and losses in some areas.
Transformation of Legacy Search Business Is Ongoing and Successful
Baidu—often called the "Chinese Google" and frequently compared to Alphabet (NASDAQ: GOOGL)—built its reputation on internet search but has seen that core business slow recently. The company's search-related revenue totaled 24.7 billion yuan (about $3.5 billion) for the last quarter, down 7% YOY. The Core segment recorded an operating loss of 15.0 billion yuan ($2.1 billion).
Despite that decline, Baidu's non-online marketing revenue—such as its AI cloud business—rose 21% YOY over the same period to 9.3 billion yuan ($1.3 billion).
The company appears to be successfully shifting from traditional ad sales toward AI-driven revenue through search. In October alone, Baidu said about 70% of mobile search result pages contained AI-generated content, contributing to 708 million monthly active users on its app.
Autonomous Ride-Hailing Could Be the Growth Business of the Future
Apollo Go, Baidu's autonomous ride-hailing service, used AI to provide more than 3 million driverless taxi rides in the third quarter. YOY growth in this business was an impressive 212%, and Apollo Go has now delivered more than 17 million driverless rides across 22 cities.
Driverless taxi services have yet to scale similarly across most of the United States. Waymo, one of the largest domestic providers, has a smaller footprint in part because of significant regulatory hurdles the industry still faces.
Meanwhile, Baidu is expanding Apollo Go internationally, positioning itself to become a major player both inside and outside China. The company cited expansion efforts in Switzerland, the United Arab Emirates, and Hong Kong in the third quarter.
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