♟ These 2 "Amazon-Proof" Stocks Ignore Market Chaos

Why ULTA and ELF stay strong while other sectors get hammered by daily headlines ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

View in browser "In a world where you can buy anything off Amazon Prime, you still need to see how makeup looks, touch it, and feel how it reacts to your own skin." Bryan Bottarelli, Co-Founder, Monument Traders Alliance Dear Reader, I've been calling Ulta Beauty (ULTA) and e.l.f. Beauty (ELF) my "Amazon-proof" plays for months inside The War Room. Here's why that matters right now... While every other sector gets hammered by the daily news cycle – geopolitical chaos, tariff threats, AI replacement fears, you name it – these two beauty giants just keep doing their thing. Because here's what Amazon can't replicate: You still need to see how makeup looks, touch it, smell it, and test how it reacts to YOUR skin before buying. That means being in-store. That means these companies have something Jeff Bezos still can't touch. But the "Amazon-proof" angle is just the start. These stocks are also "news-proof." Think about it: No matter what's happening in Iran, Venezuela, or with Mexican cartels shutting down flights to Puerto Vallarta... people still want to look good. As long as humans interact with each other – and as long as social media exists where you need to look camera-ready for videos and reels – ELF and ULTA will capture their share of consumer spending. SPONSORED I owe you an apology When I first recorded my American Birthright thesis, I predicted we’d see $150 trillion be unleashed over the next year. It appears this opportunity is moving significantly faster than my initial prediction. Now, I’m getting worried you will get left behind. So, I’m taking action to make sure that will NOT happen. I’ve recorded an exclusive Birthright update for you right here… The 2026 reality: We're not just talking about going out to dinner anymore. We're talking about a generation that lives on camera. Every TikTok, every Instagram story, every Zoom call is a reason to spend on beauty products. Political scandal? People still post content. Market volatility? Still need to look good for that video call. AI replacement fears? Robots aren't doing your makeup anytime soon. This creates a stable floor for both investments that most sectors simply don't have. While the market swings wildly on daily headlines – Dow 50,000 one day, massive volatility the next – beauty spending stays remarkably consistent because it's tied to basic human psychology, not economic cycles. YOUR ACTION PLAN Investors right now are trying to predict which AI stocks will survive and which sectors will avoid tariffs. I'm focusing on companies that benefit from something that hasn't changed in decades: people wanting to look their best. Inside The War Room, I'm tracking both ULTA and ELF for ideal entry points. Haven't pulled the trigger yet, but I'm close. The moment I issue either trade, War Room members get it instantly. Plus, as soon as March hits, a new trade goes live that aligns with this exact thesis. If you want these trades the second they drop, join us in The War Room now. INSIGHTS YOU MAY HAVE MISSED How My "Lotto" Strategy Makes 1,000% Gains Possible Why Smart Traders Avoid These Stocks Like the Plague Two Footwear Stocks Ready to Follow CROX Higher Nuclear AI's Second Act: The Weekend Signal That Changes Everything SPONSORED Why Do They CHEER When the Market Drops 500 Points? One group learned the secret to turning AWFUL days... into BIG overnight payouts. When everyone ELSE was freaking out... one group made gains as high as 113%... 92%... 88%... 105%... even 157%... all OVERNIGHT! See the "Dark Ticker" for Yourself (Limited Time) Monument Traders Alliance, LLC You are receiving this email because you subscribed to Trade of the Day. To unsubscribe from Trade of the Day, click here. Questions? Check out our FAQs. Trying to reach us? Contact us here. Please do not reply to this email as it goes to an unmonitored inbox. To cancel by mail or for any other subscription issues, write us at: Trade of the Day | 14 West Mount Vernon Place | Baltimore, MD 21201 North America: 800.507.1399 | International: +1.443.353.4977 Website | Privacy Policy Keep the emails you value from falling into your spam folder. Whitelist Trade of the Day. © 2026 Monument Traders Alliance, LLC | All Rights Reserved       Nothing published by Monument Traders Alliance should be considered personalized investment advice. Although our employees may answer your general customer service questions, they are not licensed under securities laws to address your particular investment situation. No communication by our employees to you should be deemed personalized investment advice. We allow the editors of our publications to recommend securities that they own themselves. However, our policy prohibits editors from exiting a personal trade while the recommendation to subscribers is open. In no circumstance may an editor sell a security before subscribers have a fair opportunity to exit. The length of time an editor must wait after subscribers have been advised to exit a play depends on the type of publication. All other employees and agents must wait 24 hours after publication before trading on a recommendation. Any investments recommended by Monument Traders Alliance should be made only after consulting with your investment advisor and only after reviewing the prospectus or financial statements of the company. Protected by copyright laws of the United States and international treaties. 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