Don Kaufman here.
I didn't get into 0DTE after it got hot.
I was there near the genesis.
13th employee at thinkorswim. Head of Trading Education at TD Ameritrade. More than 7 million traders came through my watch.
I say that not to impress you. I say it so you understand the lens I'm looking through when I tell you: the market just shifted again.
For years, same-day expiration on the biggest names in America happened once a week. One reset window. One concentrated point of pressure on the calendar.
That's changed.
Apple, Tesla, Nvidia, Amazon, Meta, Microsoft, and Alphabet now carry same-day expiration three times a week. Monday. Wednesday. Friday.
Three separate points each week where time can tighten quickly, positioning can matter more, and moves can accelerate with real force.
I've seen what happens when a structural shift like this hits the market and most traders don't recognize it. They keep trading the old rhythm. They keep giving the market five days of attention when the real windows may only be three.
That's exactly why I built DON-DTE.
Every Monday, Wednesday, and Friday from 9:30 to 10:30 AM ET, I go LIVE. I work through the open in real time. You see the stocks I'm watching, the contracts I'm considering, and how I'm reading pressure as it builds.
Not alerts. Not conclusions after the fact. The process as it happens.
Kevin Preston made 100% on a single AMZN 0DTE session. Vic Martinez closed a position with $30K in profit. Paul Chow made $250,000 in 33 days.
Those results don't come from guessing your way through the open. They come from structure, selectivity, and knowing when a window is actually real.
The shift already happened. The question is whether you're trading it.
JOIN DON-DTE NOW
To Your Success,
Don Kaufman Chief Strategist, TheoTRADE
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