Ten Golden Rules Internet Marketing Strategy Blog |
| Trednspotting - 100 Things to Watch for in 2011 in 2011 Posted: 05 Jan 2011 08:22 PM PST  The Trendspotting team at JWT has just released a great slideshare presentation called: 100 Things to Watch in 2011 Here are my digital-related highlights from the presentation: F-Commerce - Facebook Commerce. Brands such as Victoria's Secret, 1-800 Flowers and Delta allow you to buy/book on Facebook (we've been calling this 'S-Commerce' or Social Media Commerce for months) Group Pricing - with Groupon.com reportedly turning down a $6 Billion offer from Google we knew group pricing was hot. JWT suggests we check out Uniqlo's Lucky Counter pricing. Community Meet-ups from Mashable, Huff Post and Tech Crunch. Transmedia - story lines crossing into multiple platforms Micro-Businesses - turn a skill into a bit of revenue Airbnb, Zilok and Neighborhood goods. Smartphone Cameras - up to 12 megapixels (I can't wait for my Verizon iPhone 5!) QR Codes - scanning barcodes with software installed on a smart phone link directly to websites Personal Taste Graphs from Hunch or Gravity look at what your friends like on Facebook or Twitter and make recommendations mHealth - mobile apps to monitor wellness and medical histories. Amazon is looking for 'Kindle Singles'. Content longer than a magazine article and shorter than a book. Also look for eBook loans and library eBook access. 3D printing will allow you instantly produce items such as mugs and items out of resin and silver. (The world's first gold dispenser is located in the Mall across the street from our offices). Brazil is an e-Leader with 23% of Brazilians on Twitter and 86% mobile penetration Captcha ads - the crazy text you enter online to prove you are a real person now has images and ads Digital indoor maps - cool I'll be able to find my way out of the mall.   |
| Creating Relevant Content in Twitter Posted: 05 Jan 2011 01:25 PM PST  Anyone who is an avid user of Twitter (or Facebook lately) knows there is a LOT of chatter going on. If you follow a lot of people who tweet content several times a day, then keeping up with them all can be challenging. Add to that the pressure of entertaining, engaging and communicating with your own followers and you might just want to throw in the Twitter towel. Enter paper.li. This daily content aggregator is a great way to pull relevant content from the people you follow and publish to your followers in a newspaper format. Select content criteria from your Twitter feed, Facebook search terms, account names and other feeds to create a newspaper-like webpage complete with headlines, links, blog posts, photos, and video feeds including author bylines. Now I'm assuming you have already developed social media goals, a strategy and a tactical execution plan, right? Part of that strategy is developing interesting content that drives relevant traffic to your website, right? You know... topics that tie back to your business model and target audience. If so, then Paper.li can help you publish that content to your feed on a daily basis. Some service benefits: Easy to Set Up: You can set up your paper in just a few minutes at paper.li. If you don't have a lot of time, the automated custom content tweet will provide your followers with an easy-to-read daily news format of topics that are important to your business. Lots of Good Content: Content is published based on the criteria you provide. You can pull content based on a hashtag, account name or list you have created in Twitter. Encourages Follower Interaction: Each day the paper.li will automatically publish a link to your custom newspaper including mentions of several followers who provided content. Why is this good? First of all, they will most likely click on the link themselves. Secondly, they will probably be inclined to share it with their followers. Of course, there are many more bells and whistles in this nifty little app. Take it for a test drive and let us know what you think.   |
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