Ten Golden Rules Internet Marketing Strategy Blog

Posted: 25 Jan 2011 11:03 AM PST

I often find it amusing when I hear some one speak of having completed all their necessary SEO tasks by saying that they've "Done their tags". There is apparently some mis-understanding out here as to what SEO may in fact entail.

Here is a brief, certainly not all inclusive list of things you must keep in mind when considering your total SEO presence and strategy:

Domain name
Length of time you've owned the domain
Was the domain owned before you owned it
What neighborhood is your domain in
What neighborhoods are the sites linking to your domain in
How many hops from a search engine data center is your hosting provider (little known indexing factor)
The length of time you have your TTL (Time to Live) set for
What type of web server you're using and its URI re-writing capacities
The type of coding performed on your pages (Clean code, spaghetti code)
Speed of your page loads - which now implores you to specify height and width attributes to all your images for faster downloads
Type of CMS (if any) and the types of URI strings it produces
Do you use session IDs
Etc.

There are generally considered to be over 200 different contributing factors to the ranking and placement in search results of any given web page, the vast majority of which have little or nothing to do with the Meta tags.

So next time your thinking of having some optimization done, remember that you can't just play "tag" and go. You have to get more technical than that.

Ten Golden Rules Internet Marketing Strategy Blog

Ten Golden Rules Internet Marketing Strategy Blog

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