Ten Golden Rules Internet Marketing Strategy Blog |
| InternetMarketingClub.org Presents The Top 7 AdWords Mistakes & How to Fix Them Posted: 11 Apr 2011 09:42 AM PDT  Join Brad Geddes, Founder of Certified Knowledge, as he presents, "The Top 7 AdWords Mistakes & How to Fix Them." Everybody makes mistakes. The small ones just cost you some time. However, the big ones, especially in AdWords will cost you both time and money. There are 7 top mistakes that many advertisers make when creating and managing a Google AdWords campaign. Most of these mistakes are easily correctable - if you know what they are. We did a poll of a few hundred advertisers and more than 90% were making just one of the mistakes on our list. More than 95% were making at least one mistake on our list. In this webinar, we will show you the top mistakes that advertisers make so that you don't make the same ones. We will also reserve time for Q&A so that if you have any questions, you can ask them live and receive feedback. Brad Geddes is the founder of Certified Knowledge an online paid search training and toolset provider. He is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program. Brad is one of the first Google Advertising Professionals and Microsoft adExcellence members. He is the first advanced AdWords Seminar Leader and works directly with Google to train companies on Google AdWords. He has written extensively about internet marketing for more than a decade, and has been involved in paid search since 1998. This free webinar will take place Wednesday, April 13, 2011 12:30pmEDT – 1:30pmEDT. To register and for more information please visit: The Top 7 AdWords Mistakes & How to Fix Them   |
| How Important Is Usability Testing? Posted: 11 Apr 2011 07:56 AM PDT Here at TGR, we stress the fact that clients must test their websites and then have potential customers test their websites to really ensure usability friendliness and maximum conversions. Mashable has posted the top 5 mistakes that web designers make, which will hopefully be flagged before a new site goes live, or will be brought to light if you already have a live site. The top 5 according to Mashable are; Navigation, not having a clear call to action, the color and contrast of the website, providing the content in a presentable fashion, not just necessary jargon, and lastly, cluttering up the pages of a website. We highly recommend reading a great book by Steven Krug, "Don't Make Me Think," which really helps dumb down web design and will help prevent many problems websites face. You will be amazed at how every user is different, and the way they navigate through your website is nothing like you expected. This will only help you make your site better, the user happier and most important, sales!   |
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