With the 2025 holiday season just around the corner, investors may want to consider investing in Amazon.com Inc. (AMZN). That's because, according to Adobe Analytics, online spending is expected to jump about 5.3% this year to $253.4 billion.
U.S. online sales for the 2025 holiday season (November 1 to December 31) are forecast to be $253.4 billion, a 5.3% growth compared to the previous year. Cyber Monday sales are expected to come in around $14.2 billion. Black Friday sales are expected to be about $11.7 billion. And Cyber Week is expected to account for $43.7 billion in sales.
But while you’re spending money on the ones you love, there’s nothing wrong with giving yourself a gift. That’s why you should consider these stock to trade for the 2025 holiday season.
Holiday Season Stocks: Amazon
In most years, Amazon is a no-brainer stock to buy and hold for the holiday rush. In fact, with the exception of 2022, the e-commerce giant has historically pushed higher heading into the holidays, which we expect to happen again this year.
After finding strong support at around $214, AMZN is now back to $220.70.
From here, we'd like to see the e-commerce giant challenge its prior high at around $238.85 in the near term. Longer term, we'd like to see AMZN at $250 a share. Goldman Sachs also reiterated its buy rating on Amazon, noting that it's well-positioned for the holidays.
Holiday Season Stocks: Amplify Onlie Retail ETF
If you want to avoid picking individual stocks, there are a couple of exchange-traded funds (ETFs) that provide exposure to holiday stocks. The first is the Amplify Online Retail ETF (NYSEARCA: IBUY).
With an expense ratio of 0.65%, the Amplify Online Retail ETF should benefit from an expected surge in e-commerce spending, especially with holdings in Affirm Holdings Inc. (NASDAQ: AFRM), Amazon, BigCommerce Holdings, Apple Inc. (NASDAQ: AAPL), and Netflix Inc. (NASDAQ: NFLX).
The ETF tracks the EQM Online Retail Index, whose holdings derive at least 70% of revenues, or a minimum of $100 billion in annual sales from online and/or virtual sales.
After finding strong support at around $68, the IBUY ETF is now back to $70. From here, we'd like to see it rally back to its prior high at about $79 a share.
Holiday Season Stocks: Direxion Daily AMZN Bull 1.5x Shares
The Direxion Daily AMZN Bull 1.5x Shares (NASDAQ: AMZU) is another interesting opportunity. With an expense ratio of 1.06%, this ETF offers single-stock exposure to Amazon.
AMZU is a fund where traders can make a short-term, leveraged bet that Amazon's stock will rise, without having to use margin or options. It gives traders 1.5× the daily performance of Amazon, allowing them to amplify gains during periods of strong momentum or positive news.
It's mainly used by active traders who want enhanced exposure for a few hours or days, rather than long-term investors, because leveraged ETFs can decay over time due to volatility and daily resets.
Since finding support at $32, the AMZU ETF is now back to $33.77. From here, we'd like to see it rally back to $42 a share initially.
Here’s to a Profitable Holiday Season
The holidays can be a time for looking forward. That can mean taking action such as rebalancing and tax loss harvesting. Those may be necessary. But don’t forget to run through the tape on 2025.
There are still gains to be made, and they don’t all have to be in the AI trade. These holiday stock picks can be an attractive option for swing traders looking to ride the momentum of the market.
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