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5 Reasons Salesforce Could Be One of 2026's Best Trades
Submitted by Thomas Hughes. Originally Published: 1/5/2026.
Summary
- Salesforce is positioned as a strong 2026 buy-and-hold, supported by consistent growth, rising institutional inflows, and expanding capital returns.
- With early leadership in agentic AI, Salesforce is strategically aligned with one of the most disruptive trends in enterprise software.
- Late 2025 price action established strong technical support, signaling a potential rebound heading into 2026.
Salesforce (NYSE: CRM) is a top trade idea for 2026 because its position in the AI ecosystem drives accelerating growth, value is present, capital returns are healthy, and accumulation is underway.
The takeaway for investors and traders is that this stock, which struggled in 2025, is set up for a robust rebound that could add roughly 50% to its price over the next few quarters.
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[[Click here now to view.]]After being written off amid concerns that the software-as-a-service (SaaS) industry was fading and would be overtaken by agentic AI, Salesforce looks like a blue-chip tech phoenix ready to rebound.
1. Agentic AI Industry to Grow by Quadruple-Digit Rates
Agentic AI is accelerating, and Salesforce is well positioned to benefit. Its enterprise AI strategy focuses on enabling autonomous enterprises that operate behind the scenes to underpin business activity and interact and collaborate with humans. These services increase efficiency, reduce costs, and improve client outcomes—attributes that drove contract wins and penetration gains across 2025.
As for market size and growth, agentic AI was estimated at $5–$10 billion in 2025 and is expected to expand at high double-digit compound annual growth rates over the next five to ten years. Some projections put annual growth near 40% through the middle of the next decade, with total industry value approaching $200 billion by 2034. That's approximately a 2,000% increase over ten years—implying that 2026 guidance and many long-term analyst forecasts may be conservative.
2. Salesforce Is Growing, Presents Value, and Forecasts May Be Too Low
Salesforce's 2025 stock weakness opened a value opportunity. At the start of 2026 the stock traded around 22x current-year earnings, roughly in line with the S&P 500, while analysts forecast about 9%–10% annual growth over the next decade. Those forecasts imply a price-to-earnings ratio near 13x by 2030, suggesting a potential price increase of roughly 50% under current assumptions. If Salesforce delivers stronger growth or outperforms guidance, forward valuations would look even more attractive, increasing upside potential.
3. Salesforce's Capital Return Is Reliable and Likely to Increase
One of Salesforce's attractions is its blue-chip capital-return profile. The dividend remains modest, yielding about 0.65% in early January, but it is sustainable—paid at under 15% of earnings—and was increased by 5% in 2025. The dividend also complements a robust buyback program. Buybacks reduced the share count by roughly 1.3% in the first three quarters of fiscal 2026 and are expected to continue at a healthy pace. The balance sheet remains strong, with low leverage and total liabilities well below shareholder equity.
4. Institutional Accumulation and Analyst Signals Point to a Bottom
Institutional and analyst data suggest the market has bottomed and accumulation is underway.
Institutions own more than 80% of the stock and were net buyers every quarter in 2025, buying more than $1.50 for every $1 sold on balance. Analysts, after cutting targets earlier in the year, shifted to more bullish coverage in Q4 and signaled the bottom may be in place.
MarketBeat-tracked data show increased coverage at year-end 2025, a steady Moderate Buy rating, and an end to the price-target downdraft—consensus now forecasts roughly 25% upside by the end of 2026.
5. Salesforce Stock Price Is in Reversal
While 2025 price action was weak, it formed a clear bottom near $225 that was confirmed after FQ3 2026 with a sizable bullish reversal. That advance cleared key resistance levels that have since become support, positioning CRM to continue higher in early 2026.
There is a risk that gains could be capped near $270, but given current momentum the more likely path is a retest of resistance around $290 early in the year, followed by a push toward one-year highs before year-end.
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