Why Big Tech Might Have a Tough Time This Earnings Season

The market is quiet today as investors await the slew of earnings reports on the table this week. We'll see some of the biggest names in tech, and their reports will tell us a lot about the state of the economy and the consumer.

This is important because the key to having good earnings this quarter has been a company's ability to raise prices in the face of inflation.

Sounds crazy, right?

Let me explain…

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Just look at The Procter & Gamble Co. (NYSE: PG). It's one of the most boring companies in the world, but it didn't just keep up with earnings estimates… it beat them. And that's because the company raised prices to keep up with inflation.

The same holds true for fast food giant McDonald's Corp. (NYSE: MCD).

These companies are showing us that the consumer is resilient even in the face of inflation.

With tech, it can be a little harder to pass costs on to the consumer, so investors are keen to see how big tech is holding up. And if big tech misses, I expect investors to start dumping these stocks.

But upcoming earnings reports aren't the only thing I'm excited about right now...

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Trade well,