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Just For You

5 Reasons Salesforce Could Be One of 2026's Best Trades

Submitted by Thomas Hughes. Published: 1/5/2026.

Key Takeaways

Salesforce is positioned as a strong 2026 buy-and-hold, supported by consistent growth, rising institutional inflows, and expanding capital returns.
With early leadership in agentic AI, Salesforce is strategically aligned with one of the most disruptive trends in enterprise software.
Late 2025 price action established strong technical support, signaling a potential rebound heading into 2026.

Salesforce (NYSE: CRM) is a top trade for 2026 because its position in the AI ecosystem drives accelerating growth, it offers clear value, capital returns are healthy, and accumulation is underway.

The takeaway for investors and traders: this stock, which struggled in 2025, appears set up for a robust rebound that could add roughly 50% to its price over the next few quarters.

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Left for dead amid concerns that the software-as-a-service (SaaS) industry was dying and would be overtaken by agentic AI, Salesforce is a blue-chip tech phoenix ready to be reborn.

1. Agentic AI Industry to Grow by Quadruple Digits

Agentic AI is on the rise, and Salesforce is well-positioned to benefit. Its enterprise AI strategy aims to enable autonomous enterprises that operate behind the scenes, underpin business activity, and interact and collaborate with humans. These services—designed to increase efficiency, reduce costs, and improve client outcomes—resonated with customers, as reflected in contract wins and penetration gains reported in 2025.

On market size and growth: agentic AI was estimated at roughly $5 billion to $10 billion in 2025 and is expected to expand at a high double-digit compound annual growth rate over the next five to ten years. Some estimates project annual growth of up to 40% through the middle of the next decade, with total value nearing $200 billion by 2034. That's roughly a 2,000% increase over ten years. If that scenario plays out, Salesforce's 2026 guidance and many analysts' long-term forecasts could be too conservative.

2. Salesforce Is Growing, Presents Value, and Forecasts May Be Too Low

Put simply, Salesforce's 2025 stock weakness opened a value opportunity. The stock traded near 22x current-year earnings at the start of 2026—roughly in line with the S&P 500—while analysts project roughly 9%–10% annual growth over the next decade. Under those assumptions, the consensus outlook implies a price-to-earnings ratio near 13x by 2030, which equates to about a 50% price increase over that period.

Salesforce itself is forecasting stronger growth and is likely to outperform conservative analyst estimates. If the company exceeds consensus, forward valuations would look even more attractive and the upside could increase materially.

3. Salesforce's Capital Returns Are Reliable and Likely to Rise

One attraction of Salesforce is its blue-chip-style capital return program. The dividend remains modest, yielding roughly 0.65% in early January, but it has several positives: the payout consumes under 15% of earnings, was increased by 5% in 2025, and helps broaden total shareholder return.

Dividends are complemented by aggressive share repurchases. Buybacks reduced the share count by 1.3% in the first three quarters of fiscal 2026 and are expected to continue at a strong pace. The balance sheet remains healthy, with relatively low leverage and total liabilities well below shareholders' equity.

4. Institutions Are Accumulating; Analysts Signal a Bottom for CRM

Institutional and analyst data suggest the market has found a bottom and accumulation is underway.

Institutions own more than 80% of the stock and were net buyers in each quarter of 2025—buying roughly $1.50 for every $1 sold on balance.

Analysts, who trimmed targets earlier in the year, shifted toward bullish activity in Q4 and signaled that the bottom is in place.

MarketBeat's data show increased coverage at year-end 2025, a steady Moderate Buy rating, and an end to the price-target downdraft. Consensus forecasts currently imply about a 25% upside by the end of 2026.

5. Salesforce Stock Price Is in Reversal

While 2025 price action was disappointing, it carved a clear bottom near $225. That bottom was confirmed after fiscal Q3 2026 when a large green candle cleared key resistance levels. Those former resistance levels have now become support, positioning CRM to move higher in early 2026.

There is a risk gains could stall around $270, but given current technical and fundamental trends, a more likely path is a retest of resistance near $290 early in the year, followed by a push to one-year highs before year-end.